What are the responsibilities and job description for the Digital Marketing Specialist position at Imbed Biosciences, Inc?
Are you a digital media maven and do you know what it takes to make a product or brand stand above its peers in a crowd? Do you thrive on working in a fast-paced environment? Are you an excellent communicator and team member? Do you exemplify our core values of Humility, Integrity, Hunger, and Accountability? If so, then we want you on the Imbed Biosciences team!
Job Summary
The Digital Marketing Specialist will report to the Director of Marketing and will be responsible for Imbed Biosciences’ online marketing presence, including website, social media, and email.
The Digital Marketing Specialist will work in collaboration with the Marketing team to determine unique ways to spread awareness about Imbed Biosciences and our products to help drive customer interest and sales. The Digital Marketing Specialist will review market trends and identify one or more target audiences to establish a direction for their campaigns. They may also pull data from email lists, advertisements, and digital content to determine the levels of engagement each received.
The successful candidate will work within a growing, high-energy, focused team environment and maintain a strong sense of shared responsibility and shared reward.
Roles and Responsibilities
- Develop, implement, and manage our social media strategy
- Define and monitor important social media KPIs
- Manage and oversee social media content
- Measure the success of social media campaigns
- Stay up to date with latest social media best practices and technologies
- Use social media marketing tools such as Hubspot
- Ensure content is informative and appealing
- Collaborate with multiple teams within the company
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
Minimum Qualification and Experience
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google
- Understanding of SEO and web traffic metrics
- Experience with doing audience persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Great leadership skills
- Critical thinker with strong problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills
- Experience in medical device or pharma marketing preferred
How to Apply
We are a young company that that is agile and nimble. That means you have opportunity to give input and make a difference in how we do things. A “roll up your sleeves and get it done” attitude does well in meeting the challenges of our fast-growing company. Imbed Biosciences, Inc. offers a creative and collaborative work environment, with excellent benefits and a casual culture.
To be considered, complete the application for this role at http://careers.imbedbio.com.
About Imbed Biosciences Inc.
Imbed Biosciences is a privately held medical device company emerging as a leader in the development of advanced therapies for burns, chronic ulcers, and surgical wounds. The Company has a portfolio of products on the market and in development based on its patented Microlyte Matrix technology to combat local pain and infections in complex wounds. Imbed is backed by private investors and federal agencies, and we are building a world-class organization of talented employees and renowned advisors. We offer highly competitive compensation and employee benefits. If you are passionate about improving health care and interested in career growth in a high-energy environment, please visit http://careers.imbedbio.com to view opportunities to join our stellar team.