Digital Advertising Strategist

Improve & Grow
Lancaster, PA Full Time
POSTED ON 4/28/2023 CLOSED ON 6/19/2023

What are the responsibilities and job description for the Digital Advertising Strategist position at Improve & Grow?

An opportunity to strategize the perfect Digital Marketing plan is great, but you know as well as anyone that without execution it’s all meaningless. You love the idea of not only creating the plan, but also working alongside your team to make sure the plan is executed as effectively and efficiently as possible. You take pride in making sure your clients are getting as big of a Return On Investment as possible. Leading and building an effective team is just icing on the cake.

We are looking for a proven and experienced Paid Ads Manager who can not only understand our clients and their goals but can also empathize with their target audience. We need someone who is willing to take leadership of a growing department.  Doing all of that in a workplace that cares about you as a person and wants to see you succeed is a huge bonus.  If you love having a direct impact on people and their businesses, we should talk.

Improve & Grow is committed to doing what we love – growing our clients’ businesses through online marketing in a way which is real, measurable, and impactful.  We also believe that personal growth is key to client success, and we are passionate about continuous improvement.  We build upon success and learn from our losses, enjoying our work while regularly finding ways to celebrate achievements. We believe in giving back to the community and do just that by donating a portion of our profits to causes our team members support, volunteering our time to non-profits, and sharing what we have learned with the digital marketing community.

Responsibilities:
  • Lead the Paid Ads Team (we call them our PPC team)
  • Provide Pay-Per-Click Ad strategy and plans for our client accounts, and provide leadership to PPC team members
  • Stay current on PPC tactics/news and train others in execution of PPC tasks
  • Conduct PPC audits and identify key opportunities
  • Set and maintain PPC standards, procedures, etc.
  • Execute assigned PPC tasks
  • Education and other projects as assigned
Qualifications:
  • 3 years of professional PPC experience
  • 3 years working in a marketing/advertising agency
  • Experience leading a PPC Team or ready to take on that role now
  • Proficient in creating and managing PPC campaigns in 3 ad platforms
  • Working knowledge of PPC principles and best practices
  • Effective project management and problem-solving skills
  • Passion for personal and professional growth
What we bring to the table:
  • Profit-Sharing
  • Hybrid Schedule
  • Relocation Assistance
  • Retirement Savings
  • Paid Leave
  • Community Focused Team
  • Mentorship Relationship with Management
  • An Amazing Office Space
    • Modern, Downtown Space, close to great food
    • Relaxed Environment that still gets stuff done
    • Equipment Provided: Mac or HP… You make the call!
What you bring to the table:
  • Commitment to continual improvement, superior service, and effective communication with clients & team members
  • A love for all things detail with high level Data Analyst skills
  • A high level of self-awareness
  • Project Management skill set with a problem-solving mindset
  • A professionally competitive nature
  • A result driven approach to your work
  • Leadership experience in a professional setting

                                              Salary Range: $65K-$85K

                                           When your clients win, you win.
                                           Apply now or call 717.993.4513



Related Skills/Experience: PPC, Pay Per Click Advertising, Marketing, Leadership, Management, team lead

Salary : $65,000 - $85,000

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