Media Strategist

OVERVIEW

The Media Strategist creates and executes online marketing campaigns for local businesses across the United States. This position has a heavy emphasis on digital media buying via programmatic display, video, social media platforms, Google advertising, and emerging media platforms. The Media Strategist also assists with campaign strategy, and mentoring/training of Media Coordinators.

WHAT YOU DO

• Build campaigns using self-service platforms, such as Google, Facebook, and programmatic DSPs

• Perform keyword research and create search-based campaigns

• Study target audience profiles and create demographic and behavioral campaigns

• Build retargeting lists via geofence or pixel generation/installation

• Create geofence campaigns to target visitors to specific locations at specific times

• Manage campaigns daily to meet budgets, impressions, and other metrics

• Identify trends & insights, and optimize campaigns based on findings

• Maintain an accurate log of campaign optimizations/updates in our internal software

• Measure and report performance of all digital marketing campaigns & assess against goals

• Recommend digital marketing strategy and tactic improvements

• Mentor & train Coordinator team members to build, optimize, and report on paid media campaigns

• Answer questions, problem solve, and be a resource to all teams

• Identify efficiencies and opportunities for process improvements

• Help reduce errors throughout the team by maintaining a high level of quality control

• Perform other duties as assigned

WHO YOU ARE

• Superior organizational skills, integrity, and strong follow-through on tasks

• Must be able to work independently

• Responsive to feedback and approaches changes with a positive attitude

• Innovative personality constantly looking for ways to evolve and optimize the process

• A team player who is willing to help out wherever needed and isn’t above small problems

ABOUT US

At Infinite Digital, we are on a mission to strengthen the relationships our partners have with businesses by providing personalized and effective digital, creative, and public relations services. Our mission is about relationships first. Our partners - be they marketing consultants, local businesses, or large radio conglomerates - come to us to help them be successful providing marketing services. What we offer:

• Medical, dental and vision benefits

• 401 K with match

• Complementary Health Advocate services such as, Legal, medical billing and work-life balance services

• Continuing Education opportunities

• Paid time off (PTO)

• Time off for Voting, Adoptions, Maternity and Paternity, Floating holidays and Bereavement

• Team Activities/Outings

If you believe in doing what’s right, giving small businesses a big future and are a great fit for this role, then please apply today!