PR Manager

Job Title: PR Manager

Location: Remote (US-Only)

About InMarket

Since 2010 InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket's data-driven marketing platform, brands can build effective audiences, activate real-time, and measure success in driving sales.

InMarket, which raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing, and its GeoLink self-service marketing platform was awarded Best Location Marketing Platform at the 2021 MarTech Breakthrough Awards and best Location Platform at the 2020 Digiday Technology Awards. InMarket ranked 280 on the 2021 Deloitte Technology Fast 500 list and its nationwide team is united across more than 20 states.

Who you are

InMarket is seeking a Public Relations Manager to manage and nurture InMarket's communication strategy. You will help build strong press and industry relationships, develop programs to increase InMarket's brand visibility and positioning and work with the Chief Strategy Officer and outside Public Relations firm on both internal and external communications required to build an effective media relations program.

Your daily impact as a PR Manager

• Develop and execute overall marketing communications plan, including strategy, budget and tactics.
• Coordinate all public relations activities, including press releases, media outreach, content and research releases.
• Support efforts to expand media outreach and coverage for InMarket's insights, company news and product launches by securing top-tier coverage in national and trade media outlets.
• Manage and coordinate all incoming media interview requests, developing corporate messaging and prepping executives for media engagements.
• Support briefing analysts and internal communications related to media efforts and company news.
• Collaborate closely with the Content Marketing team on tentpole report releases and lead respective PR strategies.
• Monitor, analyze and communicate PR results on a quarterly basis.
• Consistently identify and develop new story ideas based on key industry trends and data insights to inform pitching efforts.
• Cultivate and maintain strong reporter relationships to build InMarket's profile as a go-to source for media.
• Secure and manage speaking opportunities for InMarket's C-Suite at top-tier tech and marketing events.
• Develop and execute an awards program, driving visibility for InMarket's products and executives.
• Manage and coordinate PR needs with PR agency partners and outside consultants.

Experience and Expertise

• PR work experience – either PR agency or within a brand.
• Proven track record in securing coverage at the local, trade and national levels.
• Strong top-tier and trade media relationships.
• Experience acting as company spokesperson and comfortable with participating in press interviews.
• Exceptional writing and editing skills.
• Experience with PR software, including media monitoring tools, search engines and press release distribution.
• Social Media and technology experience.
• BA/MA degree in Marketing, Advertising, Communications, or related disciplines a plus.

Compensation & Benefits Summary

• Competitive salary, stock options, flexible vacation
• Medical, dental and Flexible Spending Account (FSA)
• Company Matched 401(k)
• Unlimited PTO (Within reason)
• Talented co-workers and management
• Agile Development Program (For continued learning/professional development)
• Paid Paternity & Maternity Leave

For candidates in California, Colorado, and New York City, the Targeted Base Salary Range for this role is $ 80,000 to $100,000

Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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