What are the responsibilities and job description for the Director of Social Media position at Insight Global?
JOB DESCRIPTION
Insight Global is looking for a Director of Social to join a leading client in the restaurant industry in Addison, TX. This Director of Social will be tasked with all social media ideation and execution to engage and grow business. This person will develop strategy and content calendars while working cross-functionally with Brand, Media, Consumer Insights, Legal, etc. This role requires someone that can embrace brand tone, stay ahead of trends, and provide strong people leadership for 1 direct reports and a social agency. The ideal candidate will have 7-10 years of experience in organic and influencer marketing and have a strong understanding of how to adjust brand voice by platform (TikTok, Twitter, Facebook, Instagram, etc).
MINIMUM REQUIREMENTS
- 7-10 years in organic & influencer marketing with a focus on social media
- Strong experience creating new, fun, & engaging content for a variety of social channels including TikTok, Twitter, Facebook, and Instagram
- Proven track record ideating and finding success with Influencers as a marketing pillar including negotiating and contracting with them
- Experience with young, multicultural online communities in music, sports, entertainment, fashion, etc.
- Director-level communication skills to partner with senior leadership and oversee direct reports
DESIRED SKILLS
- Knowledgeable in key tracking tools including Sprinklr, Google Analytics, Brandwatch, etc.
- Marketing experience within the restaurant industry
