Website & SEO Manager

Who are Insights?
 We are a global learning and development company with product and innovation at our heart. Our purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything that they do. 

We operate in over 50 countries around the world in more than 11 languages with over 650k learners per year. Our clients range from local start-up companies to major global corporates and are across all sectors including Pharma, Banking & Finance and Tech, with the aspiration to create a thriving learner community through personalised learning and an engaged practitioner community.

What is the role?
Well, for starters, it’s pivotal!  In this role within our Global Marketing team your focus will be on the continued development and optimisation of our website and landing pages created within our marketing automation platform (Hubspot). You will be a champion for providing visitors with an engaging experience and will ensure pages are fully optimised for lead generation. You will be passionate about analytics, user experience (UX), Search Engine Optimisation and have a detailed understanding about implementing website tracking for such channels as Pay Per Click. Your keen eye for detail will ensure the smooth running of our CMS (Umbraco).

• Continuously improve the customer journey, positioning the global website as an efficient, market-leading lead generation vehicle
• Manage relationships with internal and external website support resources to ensure site performance remains optimal and hosting/support contracts are applied effectively
• Stay up to date with industry best practices and monitoring competitor websites
• Collaborate with the brand team to ensure alignment with brand strategy and organizational standards
• Develop a structured programme of continuous enhancement
• Develop the strategy for website development, identify improvements and define the strategy for our global and regional sites
• Track and analyse website data to help prove ROI
• Create strategies to grow the subscriber base and web traffic metrics
• Drive conversion across paid media activities through the creation of landing pages (Hubspot);  develop a range of templates to support this activity
• Lead global website development, maintenance, optimisation, CMS updates, test plans, security, analytics and reporting
• Review technical SEO issues and develop a plan for enhancements and fixes
• Create and update website content as required
• Support the development of lead generation campaigns via our Marketing platfor
• Own the integration of global offices to our website platform including redirection of current domains and project management of content consistency and translation

• Exploring analytics and the user journey
• Flawless attention to detail and you enjoy establishing process
• Comfortable liaising with key stakeholders to provide regular performance updates
• Customer-focused mind set
• An excellent team player, you’re willing to pitch in and support the wider group
• Exceptional understanding of the importance of branding, tone of voice, and global consistency
• Able to work effectively on your own or as part of several diverse, remote, teams
• Troubleshooting website issues
• Familiarity with the nuances of SEO and safe tactics that can increase site visibility
• Expert background working with HTML5, CSS, Javascript, jQuery, Google analytics, A/B testing, UX, web optimisation and inbound marketing; preference for experience working in Umbraco CMS and HubSpot marketing platforms
• Expert knowledge of content management systems (CMS) and technology infrastructures
• Highly competent in Microsoft Office

Special Requirements

• This is a global role and overseas travel may occasionally be necessary
• Some out of hours work may be required to support our digital activities