What are the responsibilities and job description for the Territory Sales Manager position at Instinct?
Company Description: Instinct® is a rapidly growing, family-owned marketer and manufacturer of science based 100% natural pet food for dogs and cats. Instinct® is the Raw Brand, with a mission to get more raw nutrition into every bowl of dogs and cats, for proven healthier and happier long lives. Our company mission is to Empower people to transform the lives of pets. We are committed to hiring and developing a team of passionate, performance-oriented professionals who live by our 4 values of championing raw, empowered to make a difference, collaborating as one team, and striving for excellence through continuous learning and improvement. Our home office is located in St. Louis, Missouri with our Center of Excellence Raw Food kitchens in Lincoln, Nebraska.
Instinct® is part of the family-owned group, Agrolimen, who owns leading pet food and human food businesses in the US, China, Europe, and Africa.
Position Summary: This pet passionate individual will represent and ‘own’ Instinct® in the neighborhood pet specialty retailer market and work to continually increase distribution and sales of all Instinct® products. They will meet or exceed territory retail sales objectives and brand initiatives.
Primary Job Responsibilities
- Manage assigned Sales Territory (SC, NC, VA, WV, MD, PA, Washington DC) to achieve sales growth and brand objectives
- Create compelling business proposals to persuade retailer partners that Instinct delivers profitable sales
- Call on existing retail stores to identify opportunities for SKU expansion and product placement
- Research and develop pipeline to open new retail accounts for the Instinct ® brand
- Develop best-in-class relationships with retail owners, buyers and store personnel
- Train retail associates on Instinct products and brand story
- Set up Instinct ® merchandised displays and appropriate POS materials in store
- Manage day-to-day operations of sales territory, including distributor representative relationships
- Manage associated retailer, consumer and distributor events and trade shows
- Additional responsibilities
- Develop and update annual and quarterly sales plans
- Manage, track and report out sales trade budget
- Maintain activity reporting system (CRM)
- Create regional social media/digital presence in Instinct® partner retailers
- Other duties as assigned
Required Experience:
- Minimum 2-3 years sales experience
- Excellent communication skills, written and spoken
- Exercise problem solving skills and customer service skills
- Exhibit natural curiosity, “people person” and ability to talk to all types of people
- Strong attention to detail
- Numeric and analytic skills, ability to identify opportunities connecting all data points
- Ability to manage budgets
- Aptitude for learning about basic animal nutrition
- Proficiency with Microsoft Office
Preferred Experience
- Pet industry knowledge and/or experience
- Key account management preferred
- Bachelor’s degree
- Digital/social media savvy
Travel Requirements:
- Reliable transportation
- Overnight travel ~35% and flexible hours based on the needs of the business that may include evening or weekends
Compensation and Benefits
Highly competitive compensation package includes health and dental insurance, life and AD&D insurance, flexible spending accounts, health savings account, short and long-term disability, paid time off, Purpose Days off for company partner volunteer opportunities, and 401k with company match.
Our Instinct is to CHAMPION Diversity
At Instinct, we are as passionate about our people as we are about the pets we call family. We are committed to inclusion, empowerment, and respect. We believe that just like our pets, what sets us apart unleashes our greatest strengths. We thrive on the ability to not only empower people to transform the lives of pets through raw nutrition, but also to empower each other to inspire a culture that celebrates our differences. Our unique approach to pet food is what makes us who we are as a company, and our individual identities are what makes us a successful, innovative, authentic team.
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