AI Digital Marketer

Job Description

Intel is shaping the future of technology to help create a better future for the entire world. Our work in pushing forward fields like AI, analytics, and cloud-to-edge technology is at the heart of countless innovations. With a career at Intel, you’ll have the opportunity to use technology to power major breakthroughs—such as self-driving cars and rebuilding coral reefs—and create enhancements that improve our everyday quality of life.

Join us and help make the future more wonderful for everyone.

AI and deep learning are driving transformation in various industries globally. Defect detection on industrial assembly lines, medical diagnosis in hospital equipment, and retail shelf stock detection all rely on doing inferencing and computer vision at the Edge.

Intel is expanding our OpenVINO™ product line and developing a new more comprehensive end-to-end AI platform. We are looking for an AI Digital Marketing Manager to join our team and drive scale and digital marketing programs to reach targeted personas for an end-to-end AI platform. This is an exciting opportunity in a fast-paced startup style environment with career growth and leading the transformation of Intel's AI software business. We are looking for a highly motivated individual to work in an agile and dynamic team.

You will be part of the Go-To-Market team that is responsible for crafting and executing a product growth and scaling strategy. We work in parallel with many organizations as an end-to-end marketing team: field marketing, demand gen, product marketing, outbound marketing, social media, and customer experience.

We are looking for an ambitious and creative Digital Marketing Manager to develop and execute on a digital marketing strategy including; creating marketing campaigns targeting various audiences, over multiple Marketing and Sales channels; developing the right measurement framework to accelerate ROI on campaigns, paid and earned media etc.

Responsibilities include but are not limited to:

• Developing and implementing digital strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction.
• Conduct analysis for experience effectiveness and make recommendations and changes to continually improve the experience for our customers.
• Create, manage, execute, and report on digital campaigns and other communication efforts.
• Build ground up a variety of campaign types, including Welcome/Onboarding, Prospecting, Nurture, Activation, Re-engagement, and Social campaigns targeting customers, resellers, and other partner segments.
• Measure programs, campaigns and initiatives for effectiveness and investment return analysis.
• Work with corporate marketing and BU teams to maximize existing digital marketing initiatives and develop new ones.

The ideal candidate should exhibit the following behavioral skills:

• Willingness to work in a fast-paced, high-growth environment
• Willingness to dig into the technical details

Qualifications

Minimum Qualifications

• Bachelor's degree in Marketing, Business Analytics, Computer Science, Data Science, or related field with 5 years of experience
• Experience with Digital Transformation; Marketing campaigns and comms development, measurement, reporting
• Experience creating and overseeing digital campaign strategies for AI tools and apps ecosystem and/or technology products, with both business and technical audiences
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

Preferred Qualifications

• Experience of website analytics tools (e.g., Google Analytics)
• Demonstrated experience with CRM and marketing tools like Salesforce, Eloqua, Hubspot

Benefits Statement

Here at Intel, we invest in our people. Beyond health, dental, and retirement benefits, Intel’s benefits package includes 14 paid holidays per calendar year, three weeks of paid vacation, four-week paid sabbatical every four years of employment, family planning care including adoption and fertility assistance, and over 45 diverse employee resource groups for networking and advocacy. Intel also offers employees five bonuses per year dependent on overall company and personal performance, and an employee stock purchase program.

Inside this Business Group

The Internet of Things Group (IOTG) consists of ~4700 dedicated employees across 25 locations across the world. IOTG drives significant growth in the Internet of Things (IoT) market, capitalizing on the inflection and creation of edge computing, leveraging smart, connected devices and artificial intelligence (AI) to enable partners to transform their businesses. IOTG's vision is to lead the industry and enterprises to enhance the way we live and work by making it easier to create exciting, new IoT/edge solutions. IOTG's strategy includes creating unique differentiated silicon to consolidate workloads at the Edge, investing in video and AI inference as the killer app for the Edge, creating new developer tools and ecosystems, and establishing a dedicated vertical consultative sales team to add value to our partners across many verticals.

Other Locations

US, California, San Jose;US, Georgia, Atlanta;US, Oregon, Hillsboro;Virtual US and Canada

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Annual Salary Range for jobs which could be performed in US, Colorado:
$113,210.00-$187,350.00

Benefits:
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, and benefit programs. Find more information about our Amazing Benefits here

Work Model for this Role

This role is available as fully home-based and generally would require you to attend Intel sites only occasionally based on business need.

Intel is committed to a culture of accessibility. Intel provides accommodations to applicants and employees with disabilities. Find information and request accommodation here