CMHQ- Marketing Specialist IV

• Markets products by developing and implementing marketing and advertising campaigns.
• Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares reports.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
• Prepares marketing reports by collecting, analyzing, and summarizing sales data.
• Keeps promotional materials ready by coordinating requirements with the graphics department, inventorying stock, placing orders, and verifying receipts.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintains research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Updates job knowledge by participating in educational opportunities and reading trade publications.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
• Explores opportunities to add value to job accomplishments.

Marketing Coordinator Qualifications / Skills:

• Direct marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Reporting research results
• Understanding the customer
• Process improvement
• Initiative
• Planning
• Financial skills

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Three years or more of Proven working experience in digital marketing, particularly within the industry
• Expert knowledge of Content Management Systems (CMS).
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints