Director, Analytics

General information

Agency: Mediabrands

Function: Data & Analytics

Seniority Level: Director

Employment Type: Full-Time

Location: New York, United States

Job Ref#: 16216

Description & Requirements

Position Summary

As Director of Analytics this role will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all UM planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.

Key Responsibilities

• Digital media performance (e.g relevant KPIs, setting measurement plans)
• Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
• Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
• Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
• Ability to communicate succinctly and professionally to senior leadership at the client and agency
• Proven track record of managing a team of analytics professionals

Desired Skills & Experience

• Bachelor’s Degree or Equivalent Experience
• 8-10 years of experience in agency or client side digital media planning or media analytics
• Experience evaluating various attribution approaches including MTA
• Demonstrated success leading work multi-functional teams strongly preferred
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete action based on analytics and data
• Demonstrated success in managing analytical, commercial, and managerial elements of a client relationship
• Strong understanding data and ad tech ecosystem, with a focus on digital environment
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
• Ability to provide feedback & guidance in a constructive manner to direct reports

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.The salary range for this position is $145,000 to $160,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Minimum Salary

145,000

Maximum Salary

160,000

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com. About Us

Mediabrands has recently been appointed Geico’s agency of record for media, responsible for integrated marketing strategies for Geico’s multi-region integrated brand campaigns. The Geico Mediabrands team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. This will be an exciting opportunity to be able to go to market with an audience-led approach that will increase the value of each customer interaction, drive growth, and make an impact.
GEICO (Government Employees Insurance Company) was founded back in 1936 and has established itself as a household name, insuring more than 28 million vehicles in all 50 states and the District of Columbia. Since then, GEICO has consistently strived to make lives better by protecting people against unexpected events such as auto accidents, identity theft, floods, term life, and more while saving them money and providing an outstanding customer experience.
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.