This exciting new role will oversee all ongoing corporate marketing campaigns across the entire range of IPG products and solutions. Your proven experience and expertise of current marketing technologies and trends, combined with solid project management skills, will ensure campaigns achieve their objectives. You will work alongside with our product marketing, demand generation, social media and event managers to create, execute, monitor and optimize campaigns to maximize effectiveness.
Your experience utilizing marketing automation platforms, lead capture mechanisms and compiling performance analytics is critical to campaign success across integrated multi-channel campaigns. Campaign performance and lead generation reports are key deliverables for executive review and sales follow-up, and will steer ongoing campaigns and form strategy for upcoming programs.
Responsibilities:
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Own the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Direct qualified leads to sales team for appropriate follow-up
- Help organize trade shows, exhibitions and promotional events
The Qualifications:
- Bachelor degree in Marketing, Business, Communications or related fields
- 5-10 years of direct experience
- Prior experience with a global technology company is highly desirable
- Exceptional communication, project management and problem-solving skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously
- A firm understanding of current marketing trends
IPG Photonics is the world leader of fiber laser technology, producing the most reliable fiber lasers and systems used across nearly every industry and application. From materials processing applications such as cutting and welding to microprocessing consumer electronics and medical devices, innovative solutions for EV manufacturing, aerospace applications and scientific research --- IPG continues to pioneer and innovate products and solutions that increase quality and productivity for our customers while driving down the cost of end-products for consumers
- Bachelor degree in Marketing, Business, Communications or related fields
- 5-10 years of direct experience
- Prior experience with a global technology company is highly desirable
- Exceptional communication, project management and problem-solving skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously
- A firm understanding of current marketing trends
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled