What are the responsibilities and job description for the Marketing Manager position at ITW?
**ITW Description:**
Founded in 1912, ITW (NYSE: ITW) is a global industrial company centered on a differentiated and proprietary business model. The company's seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's more than 46,000 dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2022, the company achieved revenues of $15.9 billion, with roughly half coming from outside North America. To learn more, please visit www.itw.com
**Division Description:**
ITW Electronics Assembly Equipment (EAE) Division is made up of four brands strongly recognized by Contract Manufacturers and OEMs in the Electronics and Industrial Markets. The Division designs, develops, manufactures, and markets capital equipment primarily used in the assembly process of Printed Circuit Boards (PCBs) and other industrial applications. In 2022 the Division had revenues above $225M and is positioned for above market rates of growth. For more information visit: www.itweae.com
We have an exciting opportunity available for an experienced Marketing Communications Manager to lead and direct the global Marketing Communications team in creating, This position can be located at any of our three US sites. implementing and overseeing marketing strategies and communications programs that effectively describe and promote the organization and its products. In this role you will develop the brand, product promotion and go to market strategies, partnering with senior leadership, product management, and sales management teams. You and your team will translate strategies into marketing objectives, creative strategies and marketing communication plans. This position requires extensive experience and judgment to plan and accomplish goals with a wide degree of creativity and latitude.
**Key Roles:**
Develop ITW EAE brand position and messaging
Project Committee member on Customer Back Innovation (CBI) projects, working with Product Management to develop marketing plans and validate value propositions on new product introductions.
Develop go to market and market growth strategies with sales leadership and product management. Identify marcomm needs to support those strategies
Develop and manage marketing budget
Develop trade show participation schedule, provide creative direction and management
Identify and execute marketing campaigns and product promotion strategies, including Salesforce CRM marketing administration
Develop advertising and PR strategies to support branding, product launch and market growth.
Develop socal media strategies
Responsible for web site design and maintenance, search engine optimization and search engine marketing
Identify and develop sales tools to support go to market strategies
Market research to better understand our product differentiation
Manage and direct creative staff and external resources
May include graphic design using Adobe Creative Suite, video production and editing, copywriting and creating other marketing content.
Successful applicants should have a bachelor's degree in Marketing, Communications or a related field as well as 10 plus years of marketing experience, in a technical capital equipment B2B environment. This role will be located at one of ITW EAE's facilities with up to 15% travel.
**Technical Competencies:**
High degree of creativity under pressure
Highly skilled with Adobe Creative Suite and Microsoft Office programs
Experience designing and creating websites and video
Ability to lead a team of creative people
Experience with technical products in a B2B environment
Experience shooting and directing photography and video
Tradeshow management and booth design and graphics experience
Displayed ability to multi-task and manage multiple priorities
A creative portfolio of effective communication material
Familiarity with latest marketing concepts, practices, and procedures
Strong comprehension of technical material
Strong organizational skills with attention to details
Superior communication style (verbal, written, negotiating, listening)
Strong customer service skills
**Business/Behavioral Competencies:**
Strategic business partner to senior leadership, product management and sales leadership to drive growth, differentiation and innovation.
A business-minded problem solver with a demonstrated ability to link key initiatives with their impact on profitability and a history of implementing innovative concepts that achieve long-term success.
The ability to collect disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations. This encompasses customer, constituent, and competitive environments.
Provide strategic oversight and leadership for all aspects of marcom including; digital marketing, website management, customer surveys, and lead management.
Experienced team leader and a strong coach with the ability to hire, develop and retain a diverse pipeline of great talent.
A global mindset. Must be culturally aware and be able to build constructive and effective relationships across the organization.
A positive attitude focused on understanding, anticipating, and responding to the needs of our customers, both internal and external to the department and organization.
_ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._
_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. _
ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Founded in 1912, ITW (NYSE: ITW) is a global industrial company centered on a differentiated and proprietary business model. The company's seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW's more than 46,000 dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture. In 2022, the company achieved revenues of $15.9 billion, with roughly half coming from outside North America. To learn more, please visit www.itw.com
**Division Description:**
ITW Electronics Assembly Equipment (EAE) Division is made up of four brands strongly recognized by Contract Manufacturers and OEMs in the Electronics and Industrial Markets. The Division designs, develops, manufactures, and markets capital equipment primarily used in the assembly process of Printed Circuit Boards (PCBs) and other industrial applications. In 2022 the Division had revenues above $225M and is positioned for above market rates of growth. For more information visit: www.itweae.com
We have an exciting opportunity available for an experienced Marketing Communications Manager to lead and direct the global Marketing Communications team in creating, This position can be located at any of our three US sites. implementing and overseeing marketing strategies and communications programs that effectively describe and promote the organization and its products. In this role you will develop the brand, product promotion and go to market strategies, partnering with senior leadership, product management, and sales management teams. You and your team will translate strategies into marketing objectives, creative strategies and marketing communication plans. This position requires extensive experience and judgment to plan and accomplish goals with a wide degree of creativity and latitude.
**Key Roles:**
Develop ITW EAE brand position and messaging
Project Committee member on Customer Back Innovation (CBI) projects, working with Product Management to develop marketing plans and validate value propositions on new product introductions.
Develop go to market and market growth strategies with sales leadership and product management. Identify marcomm needs to support those strategies
Develop and manage marketing budget
Develop trade show participation schedule, provide creative direction and management
Identify and execute marketing campaigns and product promotion strategies, including Salesforce CRM marketing administration
Develop advertising and PR strategies to support branding, product launch and market growth.
Develop socal media strategies
Responsible for web site design and maintenance, search engine optimization and search engine marketing
Identify and develop sales tools to support go to market strategies
Market research to better understand our product differentiation
Manage and direct creative staff and external resources
May include graphic design using Adobe Creative Suite, video production and editing, copywriting and creating other marketing content.
Successful applicants should have a bachelor's degree in Marketing, Communications or a related field as well as 10 plus years of marketing experience, in a technical capital equipment B2B environment. This role will be located at one of ITW EAE's facilities with up to 15% travel.
**Technical Competencies:**
High degree of creativity under pressure
Highly skilled with Adobe Creative Suite and Microsoft Office programs
Experience designing and creating websites and video
Ability to lead a team of creative people
Experience with technical products in a B2B environment
Experience shooting and directing photography and video
Tradeshow management and booth design and graphics experience
Displayed ability to multi-task and manage multiple priorities
A creative portfolio of effective communication material
Familiarity with latest marketing concepts, practices, and procedures
Strong comprehension of technical material
Strong organizational skills with attention to details
Superior communication style (verbal, written, negotiating, listening)
Strong customer service skills
**Business/Behavioral Competencies:**
Strategic business partner to senior leadership, product management and sales leadership to drive growth, differentiation and innovation.
A business-minded problem solver with a demonstrated ability to link key initiatives with their impact on profitability and a history of implementing innovative concepts that achieve long-term success.
The ability to collect disparate data streams and distill them into meaningful and, ultimately, actionable strategic recommendations. This encompasses customer, constituent, and competitive environments.
Provide strategic oversight and leadership for all aspects of marcom including; digital marketing, website management, customer surveys, and lead management.
Experienced team leader and a strong coach with the ability to hire, develop and retain a diverse pipeline of great talent.
A global mindset. Must be culturally aware and be able to build constructive and effective relationships across the organization.
A positive attitude focused on understanding, anticipating, and responding to the needs of our customers, both internal and external to the department and organization.
_ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._
_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._
_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws. _
ITW is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Recommended Skills
- Administration
- Adobe Creative Suite
- Advertising Campaigns
- Attention To Detail
- Branding
- Business Strategies
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