What are the responsibilities and job description for the Go-to-market Strategy position at ixlayer?
ixlayer is redefining next generation patient experiences for lab testing and better health outcomes. We make it easy for people to test for health concerns outside of clinical settings and take proactive steps towards better health. We partner with payors, retail pharmacies, direct-to-consumer brands, health systems, and telehealth providers to create customized solutions for their patients, all under their own brand. ixlayer’s world-class infrastructure enables patient-friendly digital experiences and seamless integration with our customers’ infrastructure. ixlayer’s lab-agnostic platform is powering millions of diagnostic tests each year for customers and partners including the United States Coast Guard, Stanford Health, Salesforce, and multiple national health plans.
At ixlayer we are experiencing exponential growth and changing the future of healthcare. To continue on this trajectory, we’re searching for a highly qualified Go-to-market Strategist to support the commercial team.
You will become the subject matter expert on the lab testing and at-home diagnostics space to advise the team and execute on our go-to-market strategy. The ideal candidate will be highly analytical, have exceptional ability to develop compelling data-supported presentations, be adept at synthesizing market data to draw conclusions, and be a true team player.
WHAT YOU WILL DO:
- Provide the analytics behind our Go-to-Market strategy across our three main products, supporting our commercial efforts across the entire healthcare ecosystem
- Follow and synthesize the competitive landscape, and source industry and competitor data (10k’s, investor presentations, Crunchbase, etc.) to inform our positioning, roadmap and long-term business model
- Articulate and validate partner value proposition and establish quantitative business case (i.e. ROI/TCO/NPV)
- Create positioning and collateral (i.e. pitch presentations, case studies)
- Quantitatively and qualitatively assess market conditions
- Identify opportunities and establish market requirements based on a deep understanding of industry dynamics, competitor offerings, and commercial feedback
WHAT YOU WILL BRING:
- 3-6 years of experience working in healthcare management consulting, product marketing, or product strategy; healthcare experience required
- Exceptional analytical skills, and ability to capture a story in powerpoint using a mix of empathy, data and powerful visuals.
- Highly organized, a resourceful and action-oriented individual with experience driving focus, clarity and prioritization in a fast-paced environment
- Communication and presentation skills
- MBA a plus
About Ixlayer:
ixlayer is reinventing the health ecosystem by empowering every individual to manage their health testing at home. ixlayer’s technology infrastructure and software is leveraged by large enterprises to enable millions of people to regularly have a superior lab testing experience. Think of us as the Stripe of Healthcare - enabling health systems, payors, biopharma, and digital health companies to connect their patients to the right test at the right time, all with a patient-friendly experience.
ixlayer raised a $75M Series A led by General Catalyst (VC behind Snap, Stripe, AirBnB, Oscar and many other top flight startups) with participation of Salesforce and Accenture. The company is in a hyper-growth stage rolling out its health testing platform. We are very well-capitalized through both our revenue-generating customers and VCs, giving us the resources to go after big things!
Founded in 2018, ixlayer currently supports millions of patients and has launched hundreds of testing programs for large organizations, health systems and every level of the government.