Payments Marketing Specialist

Payments Marketing Specialist

The Payments Marketing Specialist will support and assist the Credit/Gift Card Sales Promotion Director with day-to-day planning & execution associated with marketing the JCPenney Credit Card, Gift Card and other payment tenders.

Primary Responsibilities:

• Maintain all marketing & promotional calendars and documentation
  • Develop and maintain integrated marketing calendars for Credit and Gift Card programs, collaborating closely with marketing planning & promotions groups
  • Track all credit-advantage and special financing promotion activity and share out periodically to various internal/external partners to inform sales forecasting
  • Maintain master marketing asset list and track required changes
• Support marketing leader with creative briefing process
  • Assist with development of creative strategy briefs for internal and external agency partners when new or updated marketing assets are needed
• Act as liaison with merchandise marketing teams to develop cross promotional opportunities
• Coordinate with creative teams on brand, style, voice and photography standards to ensure customer-facing credit collateral is aligned with corporate branding
• Marketing production support
  • Manage Credit collateral production process, from design, quantities, cost to production timelines, and barcodes
• Marketing legal standards and approvals for compliance
  • Ensure credit marketing collateral is routed through all proper channels for legal reviews and sign-off approvals
  • Maintain credit legal disclosure library of approved credit acquisition language, credit discount offer language, promotional financing verbiage, etc.
• Execution of cardholder lifecycle marketing campaigns and other marketing placement across various channels
  • Plan and implement credit statement inserts (revenue stream) and marketing panel overlays, collaborating closely with external vendors as well as internal traffic, creative and promotions teams
  • Responsible for execution of credit cardholder lifecycle marketing initiatives (including acquisition and new cardholder communications, birthday, card tier upgrades etc) to deliver value to cardholders at every stage in their relationship with JCP, to increase card usage and cardholder engagement
  • Manage creation and replenishment of in-store credit marketing materials (ie acquisition, promotional and special financing signage) and other customer communications strategies (ie PA announcements, associate buttons)
• Assist with execution of promotional strategy for Gift Card program
  • Implement sales promotion plan for in-brand sales (stores and jcp.com) and out of brand sales (grocery store and drug store gift card mall kiosks)
  • Collaborate closely with marketing planning & promotions partners to integrate into corporate marketing plan
  • Plan compelling gift card redemption promotions to drive incremental trips and profitable sales with a focus on frictionless customer experience of using a gift card as a tender

Core Competencies & Accomplishments:

• 3 years work experience in marketing, credit marketing experience preferred
• Customer-centric mindset
• Strong sense of urgency and ability to adapt to change
• Strong organizational skills, attention to detail and good follow through
• Project Management experience a plus; Familiarity with Workfront (or similar) project management software tools
• Strong Process-driven mindset
• Bachelor's degree with emphasis in Marketing or related field

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

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General Description

Payments Marketing Specialist

The Payments Marketing Specialist will support and assist the Credit/Gift Card Sales Promotion Director with day-to-day planning & execution associated with marketing the JCPenney Credit Card, Gift Card and other payment tenders.

Primary Responsibilities:

• Maintain all marketing & promotional calendars and documentation
  • Develop and maintain integrated marketing calendars for Credit and Gift Card programs, collaborating closely with marketing planning & promotions groups
  • Track all credit-advantage and special financing promotion activity and share out periodically to various internal/external partners to inform sales forecasting
  • Maintain master marketing asset list and track required changes
• Support marketing leader with creative briefing process
  • Assist with development of creative strategy briefs for internal and external agency partners when new or updated marketing assets are needed
• Act as liaison with merchandise marketing teams to develop cross promotional opportunities
• Coordinate with creative teams on brand, style, voice and photography standards to ensure customer-facing credit collateral is aligned with corporate branding
• Marketing production support
  • Manage Credit collateral production process, from design, quantities, cost to production timelines, and barcodes
• Marketing legal standards and approvals for compliance
  • Ensure credit marketing collateral is routed through all proper channels for legal reviews and sign-off approvals
  • Maintain credit legal disclosure library of approved credit acquisition language, credit discount offer language, promotional financing verbiage, etc.
• Execution of cardholder lifecycle marketing campaigns and other marketing placement across various channels
  • Plan and implement credit statement inserts (revenue stream) and marketing panel overlays, collaborating closely with external vendors as well as internal traffic, creative and promotions teams
  • Responsible for execution of credit cardholder lifecycle marketing initiatives (including acquisition and new cardholder communications, birthday, card tier upgrades etc) to deliver value to cardholders at every stage in their relationship with JCP, to increase card usage and cardholder engagement
  • Manage creation and replenishment of in-store credit marketing materials (ie acquisition, promotional and special financing signage) and other customer communications strategies (ie PA announcements, associate buttons)
• Assist with execution of promotional strategy for Gift Card program
  • Implement sales promotion plan for in-brand sales (stores and jcp.com) and out of brand sales (grocery store and drug store gift card mall kiosks)
  • Collaborate closely with marketing planning & promotions partners to integrate into corporate marketing plan
  • Plan compelling gift card redemption promotions to drive incremental trips and profitable sales with a focus on frictionless customer experience of using a gift card as a tender

Core Competencies & Accomplishments:

• 3 years work experience in marketing, credit marketing experience preferred
• Customer-centric mindset
• Strong sense of urgency and ability to adapt to change
• Strong organizational skills, attention to detail and good follow through
• Project Management experience a plus; Familiarity with Workfront (or similar) project management software tools
• Strong Process-driven mindset
• Bachelor's degree with emphasis in Marketing or related field

What you get:

We offer a competitive benefits package including medical/dental/vision, term life insurance, paid vacation/holidays, 401(k) Savings Plan with company match, and an associate discount on JCPenney merchandise.

About JCPenney:

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company's product assortment meets customers' everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop - from jcp.com to more than 650 stores in the U.S. and Puerto Rico. In 2022, JCPenney celebrates 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney's Newsroom to learn more and follow JCPenney on Facebook, Instagram, Twitter and LinkedIn.

For more opportunities to join our team please visit our careers page.

Job Title: Payments Marketing Specialist
Location: Plano, TX, United States -
Job ID: 1113021

J.C. Penney Company Inc.
Plano, Texas