What are the responsibilities and job description for the Marketing Manager position at JETTA?
Responsibilities:
- Nurture and develop the brand image
- Promote products and our value proposition to both B to B and B to C target audiences
- Study and understand the company’s products and features and create marketing campaigns that
support and promote them.
- Determine marketing content that needs to be created and distributed
- Develop relationships with external vendors and work with them to create desired content
- Create and manage the marketing calendar to schedule the creation and distribution of content
across all marketing channels.
- Analyze the performance of marketing campaigns and use data to drive change and improvement
- Organize promotional events
Skills
- Proficient with marketing-related software programs
- Demonstrated history of planning successful product launches
- Efficient and organized
- Detail-oriented with a focus on accuracy, especially when reviewing and approving content.
- Innovative mindset in creating unique attention-getting campaigns
- Analytical and problem-solving skills for coming up with ideas to increase demand for products and
generating leads
- Values continuing education and looks for ways to expand marketing knowledge and expertise.
Education
- Bachelor’s degree in marketing, business, communications, or related field
- Minimum of 5 years experience in product marketing and business
NOTE: The above statements are intended to describe the general nature and level of work performed by an employee in this position. These statements are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of employees in this position. Jetta Corporation is committed to fostering, cultivating, and preserving a culture of diversity and inclusion.
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