What are the responsibilities and job description for the Senior Marketing Manager position at Jimerson Birr?
Description
Senior Marketing Manager
Jimerson Birr is a Florida-based business law firm with worldwide reach, multi-industry legal acumen, and a commitment to superior service. Fueled by our mission to exceed client expectations by adding value to their businesses, our experienced team of attorneys knows how to achieve favorable results, even under the most contentious circumstances, both inside and outside the courtroom. Businesses turn to our firm when the stakes are high because of our ability to simplify complexities and achieve inspiring results.
ABOUT THE JOB
As the Senior Marketing Manager, you will create, develop, implement, and continuously improve the overall marketing efforts for the Firm. This includes designing print and web collateral and managing all social channels to serve organizational objectives, designing and managing email marketing campaigns.
WHAT YOU’LL DO
- Manage, evaluate and optimize the marketing activities, strategies, and programs for the firm
- Develops and implements marketing plans to serve the firm’s business objectives
- Prepares and presents quarterly and annual reports to senior management
- Participates in meetings and prepares documentation as needed
- Develop compelling custom content with integrated media
- Design and deliver emails and other outgoing communication
- Analyzes market trends and prepares forecasts, stays abreast of changes in the marketing environment, and coordinates market research projects
- Develop/maintain social media profiles and deliver quality content across all channels
- Creates new and creative ways to use social platforms and digital content to tell stories and build our audience.
- Optimize print, social media and blog content to generate interaction, brand exposure and additional opportunities for conversion
- Create deliverables including landing pages, web content, infographics, and other informative assets designed for conversion
- Track campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications
- Compile and distribute monthly Firm newsletter
- Coordinate and distribute attorney blogs
- Oversee firm or attorney participation in seminars, trade association meetings and other professional organization events
- Capture and edit video assets for publishing and serve as liaison to external agencies when the need arises
WHAT YOU’LL NEED
- Bachelor’s degree in Marketing, Graphic Design, Advertising or a related field
- Be Proficient in: Adobe Illustrator, Photoshop, InDesign, Acrobat Pro and WordPress
- Minimum of two (2) years of digital marketing experience within professional services, including:
- Social media management
- Graphic design
- Internal communications
- Photography/video
- Writing for media
- Email marketing
- Understanding of web analytics, SEO, social media and content management
- Strong working knowledge of HTML, Word Press, Email Campaign systems, LinkedIn, Facebook, Instagram, Twitter, YouTube
- Experience working within a content management system and using tools for analytics and marketing automation
- Technical skills in Adobe Creative Suite, Microsoft Office (Word, PowerPoint, Excel, Outlook), and familiarity with CRM/ERM and project management software tools
- Note: Qualified candidates must be able to present a portfolio of work, including writing, graphic design and video samples, as well as social media executions with a summary of results.
WHY APPLY?
You’ll get a Challenging Opportunity with a Company that Cares About Its Most Valuable Asset: YOU!
At Jimerson Birr, we pride ourselves on our people and their collective achievements. Besides our list of legal industry honors, in 2021 and for the seventh consecutive year, the firm was named one of Florida’s “Best Companies to Work For” by Florida Trend Magazine. In recent years, the firm was also distinguished as one of the “Best Places to Work” by the Jacksonville Business Journal and five times as one of the “50 Fastest Growing Companies.” We believe that a positive attitude, personal accountability, and a commitment to quality work will put a talented person on a fast track for success. Learn more about our firm's culture on our award-winning website: Firm Culture: JB FOR ME
Check out some of our benefits:
- Competitive base salary (commensurate with experience)
- Discretionary annual bonus program
- Paid Time Off (PTO) policy that increases with length of service
- Paid holidays
- Choice of medical plan options
- Firm-supplemented health savings account option
- 401K with automatic employer contribution after one year
- Company-provided life insurance
- Dental and vision plans available
- Long term disability policy
- Paid parking
- Plus, a robust package of employee perks and lots of fun!
Jimerson Birr is an equal opportunity employer. All qualified applicants receive consideration for employment and all employees are treated during employment without regard to race, color, sexual orientation, religion, sex, age, national origin, genetic information, disability, veteran status, gender identity and marital status.
