Director of Analytics

Jobot
Minneapolis, MN Full Time
POSTED ON 7/9/2023 CLOSED ON 8/5/2023

What are the responsibilities and job description for the Director of Analytics position at Jobot?

Join an award-winning digital agency, voted a best place to work for the last 3 years!

This Jobot Job is hosted by: Anthony Sabo
Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume.
Salary: $100,000 - $140,000 per year

A bit about us:

Jobot is partnering with an award winning digital agency on their search for a Director of Analytics. This is a hybrid flexible position, with partial in-office expectations (in Minneapolis). The agency has been named a top best to work in the Twin Cities for the past 3 years running!

As a Director of Analytics, you will provide inspirational leadership and value by applying your extensive knowledge of marketing analytics, measurement, and digital analytics that uncovers rich insights and opportunities to advance customer experience through the power of data.

The ideal candidate has deep skills in database marketing, statistical modeling, dashboarding, CRM & media measurement, GA4/GTM proficiency, experience in test design and analysis, proven aptitude with analytics coding, and importantly a passion for developing high-value business insights from complex data. The Director of Analytics serves as a thought-leader, elevating best practices, supporting growth opportunities and educating stakeholders on evolving industry trends.

The perfect culture add will be curious, hands-on, collaborative, at ease presenting insights, passionate about analytics and offer an informative and strategic point of view.

Why join us?
  • Stable digital agency who has grown YoY
  • Excellent culture and employee benefits
  • Flexible hybrid schedule
  • Growth opportunities


Job Details

We are seeking a highly skilled and passionate Director of Analytics to join our dynamic analytics and strategy team. As the Director of Analytics, you will play a crucial role in driving data-driven decision making and optimizing our marketing strategies. This is an exciting opportunity for a talented individual with a strong background in the marketing industry and a deep understanding of analytics.

Responsibilities:

1. Develop and implement analytics strategies: Lead the development and execution of analytics strategies to enhance our marketing efforts. Utilize your expertise in Google Analytics 4, database marketing, statistical modeling, and other relevant tools to provide actionable insights and recommendations.

2. Drive data-driven decision making: Collaborate with cross-functional teams to identify key performance indicators (KPIs) and establish benchmarks. Analyze marketing data to measure campaign effectiveness, customer behavior, and overall business performance. Use this information to optimize marketing strategies and drive growth.

3. Dashboarding and data visualization: Design and create visually appealing and user-friendly dashboards using tools such as Tableau. Present complex data in a clear and concise manner to stakeholders, enabling them to make informed decisions.

4. Data management and analysis: Utilize your expertise in Python, SQL, and other relevant programming languages to manipulate and analyze large datasets. Develop statistical models to gain insights into customer behavior, segmentations, and trends. Identify patterns and opportunities to improve marketing campaigns and customer experiences.

5. Implement and maintain tracking systems: Utilize Google Tag Manager to implement and manage tracking codes, ensuring accurate and reliable data collection. Collaborate with IT and development teams to troubleshoot and resolve any tracking issues.

6. Lead a team of analysts: Provide guidance and mentorship to a team of analysts, fostering their professional growth and development. Collaborate with other departments to ensure alignment and collaboration on analytics projects.

Qualifications:

  • Minimum of 7 years of experience in a similar role within the digital media / marketing industry.
  • Strong proficiency in Google Analytics 4, database marketing, statistical modeling, and other relevant analytics tools and techniques.
  • Expertise in dashboarding and data visualization using tools such as Tableau and Alteryx.
  • Proficiency in programming languages such as Python and SQL, with experience in manipulating and analyzing large datasets.
  • Extensive experience with Google Tag Manager for data collection and management.
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas to stakeholders.
  • Proven leadership skills, with the ability to lead and mentor a team of analysts.
  • Bachelor's degree in a relevant field, such as marketing, statistics, or data science. Advanced degree preferred.

Join our team and make a significant impact on our marketing strategies through data-driven insights and analytics. We offer a competitive salary, comprehensive benefits package, and a collaborative work environment. If you are a passionate and experienced analytics professional, we want to hear from you! Apply now to join our team as the Permanent Director of Analytics.

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button.

Benefits:
401K, Employee Events, Employee Referral Program, Flexible Schedules, Free Food and Coffee, Game Rooms, Life Insurance, Maternity/Paternity Paid Leave, Medical, Dental and Vision, On Site Cafeteria, Paid Holidays, Paid sick days, Parking , Performance bonus, Professional Development, Retirement / Pension Plans, Vacation/paid time off, Work From Home


About the Company:
Jobot


 



Company Size:
500 to 999 employees


Industry:
Broadcasting, Music, and Film


Founded:
2018


Website:
https://jobot.com/


Salary : $100,000 - $140,000

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