IT Lead, Digital Marketing Customer Data

POSTED ON 7/22/2020 CLOSED ON 8/4/2020
Johnson & Johnson Hired Organization Address Titusville, NJ Full Time

Job Posting for IT Lead, Digital Marketing Customer Data at Johnson & Johnson


Johnson & Johnson Technology (JJT) is recruiting for an IT Lead - Digital Marketing Customer Data position within the Janssen Digital Marketing Platforms team. This position is located in Titusville, NJ.

At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at www.janssen.com and follow us @JanssenGlobal.

This IT Lead - Digital Marketing Customer Data member of the team will be responsible for leading all aspects of the integration of customer marketing data across multiple digital platforms as part of an integrated marketing technology

Success in this role requires a passion for driving data driven strategies that enable Janssen to help the right customers, in the right channel, at the right time.

Key Responsibilities:

  • Understand the overall marketing technology stack and the responsibilities of customer data within each part of the stack.
  • Define strategies to best integrate various customer profile data and behavior interactions touch points across email, web, social, mobile, and paid media.
  • Collaborate closely with other teams such as Data Sciences, R&D, Marketing, Sales, and IT to drive wholistic data driven customer experiences.
  • Build and enforce policies for effective marketing data management across a portfolio of brands with attention to all technical aspects.
  • Own data compliance and quality processes for consent, privacy and preferences, including work instructions/SOPs for CCPA and related audits.
  • Manage master exclusion lists and processes, coordinating with external vendors.
  • Formulate techniques for quality data collection to ensure adequacy, accuracy, traceability, and legitimacy of customer data.
  • Partner with product managers to analyze brand marketing requirements and define technical specifications.

Qualifications
  • A minimum of a bachelor’s degree is required.
  • A minimum of 3 years of progressive experience in digital marketing with a strong understanding of data-driven campaigns and marketing automation solutions is required.
  • Strong ability to collaborate and communicate with internal and external partners to drive a consistent customer marketing data strategy is required.
  • Hands-on experience of administering, configuring, or integrating marketing campaigns is required.
  • Experience with data governance, mapping, and integration across multiple teams is required.
  • Familiarity with creating segmentation and micro segmentation rules across multiple customer profile attributes and interaction data is required.
  • Experience with SQL / data queries is required.
  • Experience with healthcare industry and deep understanding of regulatory requirements and its operating environment is preferred.
  • Additional experience with Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe Marketing Cloud, or other campaign management / marketing automation tools is preferred.
  • Understanding of SDLC and Agile methodologies is preferred.
  • This position is located in Titusville, NJ and may require up to 5% travel.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location
United States-New Jersey-Titusville-
Organization
Janssen Pharmaceuticals, Inc. (6062)
Job Function
Info Technology
Requisition ID
8784200721

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