VP, Growth

JustiFi is a fully venture-backed fintech company based in St. Paul, Minnesota. We have built a payments technology platform to process payments in a uniquely different and better way than traditional processors which ultimately allows their vertical SaaS platform customers to win at the payments game and go beyond payments…. Way beyond.
 
JustiFi is looking for a VP, Growth who will define and manage the execution of the company’s go-to-market strategy, lead the new business sales, enterprise sales, and marketing teams. The role includes the management of the JustiFi customer journey from market awareness through growth and retention to increase customer lifetime value. We are looking for an inspirational leader to guide us in building a proactive, scalable and repeatable growth engine model to build JustiFi’s position as the market leader for the next wave of embedded payments and fintech tools..

JustiFi exists to accelerate potential. Yes, we accelerate the fintech potential of our vertical SaaS platform customers but also, and perhaps more importantly, we strive to accelerate the potential of our world class team members. If you are looking for an environment that will support you and your growth, this is a unique opportunity to jump into an early-stage SaaS/Fintech start-up at a pivotal time and make a meaningful impact. We offer a hybrid working model and are only interested in applicants willing to be located in the Twin Cities metro area at this time.
 
 
What you will do in the VP, Growth role:

• Be a meaningful member of JustiFi’s executive leadership team
• Manage and drive all top-line bookings and new logo revenue results for the company
• Define and execute a sales GTM strategy that aligns the JustiFi company objective of driving top-line revenue year-on-year
• Relentlessly hire, develop, and retain a world-class SaaS/Fintech sales organization with an eye on inspiring, coaching and mentoring
• Implement and manage a strategic selling process for new enterprise accounts
• Be an active contributor to the selling process
• Drive demand generation through go-to-market strategies and marketing plans including communication, channel marketing, sales tools, trade shows, brand awareness, advertising and other demand generation and field marketing programs
• Develop and manage the annual and quarterly new customer sales plan and customer success sales plan, which includes accurately forecasting and exceeding quarterly and annual goals
• Partner with our Director, Customer Success to implement the Customer Success sales function, driving upsell and cross-sell bookings and the sales elements of customer migration, in addition to reducing churn and achieving customer revenue retention goals
• Scale revenue growth in the U.S. by managing and driving sales team through a metrics driven approach
• Direct the business and market analysis for all opportunities and contribute to the cross functional development of the product, pricing, and service strategies to ensure market penetration, market growth, and new customer satisfaction
• Serve as a brand ambassador, supporting the efforts with key analysts, and as a spokesperson at events
• Evaluate all strategic factors which could affect the sales objectives, such as significant changes in the competitive environment and interact with the appropriate functions within the company to ensure that this knowledge is used effectively
• Lead by example and create a performance-driven culture, built on professionalism, teamwork, and creativity
• Develop and maintain relevant market knowledge and expertise
• Interact with JustiFi’s board of directors from time to time comprised of representatives from leading Venture Capital firms.

 
Desired Outcomes:

• Meet or exceed bookings and pipeline goals to achieve annual and multi-year corporate financial targets
• Run a best-in-class growth engine/sales machine, where demand generation, pipeline management, close processes and sales execution enable profitable, scalable year-over-year growth, including a rigorous approach to forecasting to minimize surprises
• Deliver against the go-to-market targets of the business (product, market share, industry)
• Create an effective interaction model amongst Product, Customer Success, Marketing, Finance and the Sales teams to position the growth team to scale with company growth

 
Experience and proficiencies for success in the role:

• 10 years of relevant experience in customer success, sales and field management with track record of P&L accountability and leadership of marketing, customer success, sales and/or account management teams
• 5 years of experience in cloud-based/SaaS software sales, including experience in sales management and customer success
• Experience or knowledge of payments and fintech industry. 
• Deep understanding of B2B SaaS sales models; experience designing and implementing sales models to decrease sales cycle time and increase win percentages and experience optimizing marketing strategy and leading demand generation marketing team
• Track record of developing and implementing plans to achieve corporate growth goals, annual bookings, sales and revenue growth and achieve profit targets
• Ability to develop and communicate growth strategies clearly to multiple teams with diverse areas of expertise and experience
• Strong understanding of the complexity and nuances of different market segments (mid-market, enterprise, etc.) and the ability to develop a customer success lifecycle that is strategically tailored to the needs of each segment
• Ability to work cross-functionally with marketing, product, technology, customer care and finance to drive company growth and success
• Provide leadership experience with strong negotiation and influencing skills, excellent verbal and written communication skills and the ability to work cohesively with other executives
• Technical aptitude to understand the JustiFi solution offerings in-depth and be able to articulate value proposition and demonstrate functionality to customers, prospects and partners
• Proven track record of delivering results and getting things done

 
Equal Employment Opportunity
We’re proud to be an equal opportunity employer and welcome our employee’s differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Difference makes us better. Join us.