What are the responsibilities and job description for the Leasing and Marketing Manager position at JVM Realty Corporation?
Primary Responsibilities:
JVM Realty is looking for a motivated Leasing and Marketing Manager to join our corporate Marketing & Sales team. This position involves developing and executing marketing campaigns and strategies to boost leasing traffic and support revenue growth. We seek a well-organized, self-driven individual who thrives in a team environment. Experience in managing various paid lead sources, social media channels, vendors, and the marketing technology support desk is important, along with an analytical approach.
The ideal candidate should have a proactive mindset, enjoy solving problems, possess strong project management skills, and feel comfortable asking for guidance when needed. A strong commitment to living The JVM Way and ensuring the integrity of our processes is also essential.
Job Description:
- Develop and execute leasing and marketing plans for each property in the portfolio.
- Collaborate with the VP of Marketing & Sales and the Regional team on sales strategies to support site teams in achieving leasing traffic and revenue goals.
- Manage digital marketing campaigns on various platforms, including social media, ILS, website, email, and paid advertising.
- Analyze marketing and sales data, report on effectiveness, and adjust plans as needed.
- Collaborate with the Brand and Communications Specialist and property management teams to ensure consistent branding and messaging.
- Stay current on market trends and adjust marketing plans accordingly.
- Participate in industry events and conferences to promote JVM Realty and stay current on best practices.
- Serve as the primary marketing contact for onsite and vendor partnership teams.
- Provide technical guidance and support to onsite and corporate teams.
- Collaborate with Operations Specialists on marketing programs to enhance real-time and forecasted training initiatives.
- Monitor digital advertisement campaigns, social media channels, and external Internet Listings Service (ILS) platforms.
- Develop marketing strategies and programs to support portfolio business and financial goals.
- Assist in maintaining and improving lead tracking compliance across all lead sources with our Property Management Software (PMS) and CRM solutions.
- Monitor external vendor reporting and collaborate with the marketing team on analysis.
- Assist with lead generation assessments for performance and brand marketing team members.
- Collaborate with marketing teams, vendor partners, and Operations Specialists to provide training and support on marketing systems, processes, lead generation strategies, and best practices.
- Assist in acquisition and disposition assignments by managing digital assets and campaign agreements.
- Provide marketing budget recommendations for acquisitions and support annual budgeting efforts.
- Conduct monthly touchpoints with Marketing & Sales Executive Leadership to discuss client expectations, marketing goals, and marketing support.
- Meet with advertising and marketing partners regularly to review proposed service contracts, monitor product performance and service quality, and fine-tune services/budgets to achieve optimal results.
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- 8 years of experience in leasing and marketing in the multifamily industry.
- Familiarity and working knowledge of the latest digital marketing platforms, including Google Ads Manager, Google Analytics, and Facebook Business Manager.
- Strong organizational and self-motivating abilities.
- Strong sense of responsibility for delivering results, ensuring requests are addressed and resolved with urgency.
- Experience developing and executing successful marketing campaigns across various platforms.
- Aptitude for critical thinking and problem-solving, along with strong attention to detail.
- Strong analytical skills with the ability to analyze data and report on marketing ROI.
- Excellent communication and interpersonal skills.
- Knowledge of the multifamily industry, including leasing and marketing trends and best practices.
- Ability to work independently and prioritize multiple projects in a fast-paced environment.
- Proficiency with Microsoft Office Suite required.
- Experience and knowledge of RealPage products, G5 LL, Onesite, ILS, and Knock is a plus.
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