Senior Manager, Communications, PR and Media Relations PR - Media Relations

In addition to the responsibilities listed below, this position is responsible for managing public relations and media relations that promote and protect Kaiser Permanentes brand image and reputation, developing Public Relations and/or communication plans for major initiatives, identifying and developing opportunities for proactive outreach to traditional and digital news media, serves as a lead organizational voice on social media, including the creation, planning, and scheduling of social and digital content, creates taking points, statements, and other responses to mitigate potential negative press, and develops and implements public relations communication plans and strategies for the organization.

This position is also responsible for managing crisis communication prevention/media responses for significant issues, establishing and maintaining relationships with news media representatives and other health care and community stakeholders, creating, editing, and approving communication materials including press releases, messaging, and toolkits, implementing measures to determine effectiveness of communications programs, communicating the results of coverage, delivering media training to subject matter experts and executives, and developing digital content for both internal and external channels. This position leads and manages other PR/communications staff or vendors for the purpose of implementing specific communications.

• Pursues professional growth and provides developmental opportunities for others by soliciting and acting on performance feedback; building collaborative, cross-functional relationships; hiring, training, and developing talent for growth opportunities; delegating tasks and decisions; fostering open dialogue amongst departments; strategically evaluating talent for succession planning; setting performance management guidelines and expectations across units; and working closely with employees to set goals and provide open feedback and coaching to drive performance improvement.


• Manages designated units by translating business plans into tactical action items; communicating goals and objectives; ensuring all policies and procedures are followed; overseeing the completion of work assignments; assuming responsibility for decision making; aligning team efforts; building accountability for and measuring progress in achieving results; incorporating resources, costs, and forecasts into unit plans; removing obstacles that impact performance; guiding performance and developing contingency plans accordingly; partnering with key stakeholders and business leaders to ensure products and/or services meet requirements and expectations while aligning with departmental strategies; and influencing units to operate in alignment with business objectives.


• Manages the development of strategic communication plans by consulting with clients and stakeholders to identify business objectives, key performance indicators, and communication requirements; gathering and analyzing data and information; obtaining input and resources to fulfill communication plan objectives; ensuring plans are aligned with the organizational strategy; managing project schedules; providing input into and managing budgets and resources; identifying and leveraging appropriate audiences and channels; influencing stakeholders on strategic direction; and providing strategic support on a variety of organizational initiatives.
  


• Manages the implementation of communication efforts by consulting with stakeholders or vendors on change management and implementation strategies; assessing effectiveness of communications and making modifications as necessary; monitoring key performance indicators and ongoing effectiveness of communications; ensuring communication plans are implemented on time, on budget, and within agreed upon specifications; and addressing critical issues on a 24 hour/on-call basis as needed during the implementation process.


• Manages communications across one or more business functions by writing, editing, and producing complex content for KP communications programs and projects; proofreading and coordinating production of communications materials; ensuring final placement and distribution of materials; updating content on client-specific and internal/external channels; and ensuring content is consistent with the Kaiser Permanente brand and editorial guidelines in terms of tone, manner, and messaging.


• Manages complex projects or project components by identifying and managing stakeholder contacts; assembling team based on project needs and team member strengths; developing, analyzing, and managing project plans; negotiating and managing project schedules and resource forecasts; and managing project financials, vendors, and deliverables.


• Manages communication activities by ensuring team members provide support to internal and/or external stakeholders; managing and maintaining vendor relationships; defining and communicating the KP brand to ensure positive reputation and recognition; ensuring communications align with KP standards; and ensuring communication activities and performance metrics are documented and tracked.

Qualifications:

• Minimum five (5) years experience in Media Relations or Public Relations.


• Minimum five (5) years experience in a leadership role with or without direct reports.


• Bachelors degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field and Minimum eight (8) years experience in communications, writing, marketing, or a directly related field. Additional equivalent work experience in a directly related field may be substituted for the degree requirement.

• N/A

• Three (3) years experience in crisis communication.
• Three (3) years experience in social media content creation and measurement.
• Two (2) years experience managing operational or project budgets.
• Two (2) years in health care or another heavily regulated industry (e.g., Banking).
• Five (5) years professional experience in the development of digital or multi-media content.
• Three (3) years experience working in an organization with union represented employees.
• Five (5) years professional experience in community management and the development of social media content.
• Three (3) years supervisory experience.
• Four (4) years project management experience.
• Four (4) years experience working in a matrixed organization.
• Three (3) years experience in change leadership or communications support.
• Masters degree in Communications, Journalism, English, Humanities, Business, Social Science, or related field.