Assistant Director of Database Marketing and Analytics

Duties and Responsibilities for all Kansas Athletics Positions

• Adhere to University, Big 12 Conference, Kansas Athletics, and NCAA policies and procedures;
• Maintain knowledge of departmental activities, sports schedules, and procedures;
• Foster cooperative working relationships with fellow staff members within the Department;
• Support the athletics department goals and philosophies as described by the Director of Athletics and work to achieve and uphold the department’s mission statement and core values;
• Maintain a positive attitude toward performing job duties and in working with other staff members;
• Exhibit professional decorum at all times while representing Kansas Athletics, including routine events and meetings that occur outside of the office and on the road;
• Maintain the confidentiality of all information obtained while an employee of Kansas Athletics including all private, confidential, or sensitive information and ensuring compliance with FERPA, HIPAA, and other applicable regulations.

Duties and Responsibilities of this Position

• Under the supervision of the Director of Annual Fund & Strategy and Associate Athletics Director/Annual Fund, Sales & Stewardship, the Assistant Director will have timely execution of promotional email campaigns – including creating templates, coding and editing HTML, tracking, writing queries, testing and proofing. Provide quality assurance and apply best practices on all promotional emails;
• Use database query, export and reporting tools to extract, manipulate, analyze, visualize and report data, trends and patterns, and analyze existing programs and segments and make recommendations for improvement;
• Work directly with Paciolan as the main contact for the priority point system, run system tests when changes occur and field inquiries from staff, and save monthly point snapshots and participate in routine Paciolan calls;
• Build customer and prospect lists for phone, email and direct mail campaigns based on segmentation criteria;
• Extensively research prospects and work with in-house wealth screening software or in partnership with KU Endowment prospect management team;
• Oversee, update and generate dashboards in Salesforce CRM;
• Create, test and maintain event pages and online survey forms using Wufoo software;
• Maintain daily, weekly, and monthly sales/commission reporting with Associate Athletics Director/Annual Fund, Sales & Stewardship;
• Assist Gift Administrator and Associate Director with Paciolan eQuery reports. Work with Gift Administrator on account statements, as needed;
• Remain current on email marketing best practices, including contact strategies, data capture and campaign analysis, deliverability, and CAN-SPAM compliance;
• Assist with K Club data in Salesforce and Advance;
• Be responsive to all inquiries in an effective manner, representing K Club and Kansas Athletics in a professional way;
• Other job-related duties as assigned by the Athletics Director or their designee.

Required Qualifications

• Bachelor’s degree from an accredited college or university;
• Minimum of 1 year of experience in email marketing, direct marketing or database marketing;
• Working knowledge of HTML and CSS for designing webpages;
• Experience with Salesforce or other CRM systems;
• Working knowledge of Photoshop or other photo editing programs;
• Working knowledge of search engine optimization (SEO), and previous experience with Google Analytics to better understand customers and analyze website traffic;
• Demonstrated proficiency using the Microsoft Office suite (Excel, Word, etc.);
• Ability to quickly provide progress reports in order to contribute to data driven decision making;
• Exceptional project management skills and attention to detail;
• Demonstrated excellent verbal and written communication skills;
• Strong decision-making and time management skills;
• Knowledge of and commitment to NCAA rules.

Preferred Qualifications

• Experience with Paciolan software systems or other data management systems;
• College athletics-related experience.

Experience

• 1 year(s): Email marketing, SEO, direct marketing, or database marketing

Education

• Bachelors or better

Skills

• Microsoft Excel
• Adobe Photoshop

• Experience in Office Setting

Behaviors

• Team Player: Works well as a member of a group
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
• Self-Starter: Inspired to perform without outside help