Job Posting for Digital Marketing Optimization Specialist at Kareo Inc
What We Need
Kareo is searching for a data-driven DIGITAL MARKETING OPTIMIZATION SPECIALIST who is eager to help improve conversion rates across a variety of marketing channels. Work with the marketing team to test and improve site conversion rates, banner ads, paid campaigns, and SEO efforts to help drive more qualified leads to our sales teams and growth for Kareo.
Your Area of Focus
Assist with the creation and optimization of landing pages, banner ads - including design, copy, etc.
Setup and execution of A/B, multivariate, multi-page tests
Ongoing competitive analysis to uncover the latest trends and new test opportunities
Paid campaign creation, optimization, and monitoring of results
Support SEO strategy including interlinking, keyword strategy / contextual updates, and competitive research
Analyze user flow & behavior to help drive testing strategy and implementation
Ensure integrity of tracking across marketing assets
Full-funnel reporting and measurement of tests from impressions and clicks to closed-won deals and MRR
Work collaboratively with team members and cross-functionality to help exceed lead targets
2+ years of experience optimizing conversion rates for landing pages, digital marketing campaigns, ad copy, etc.
Experience with landing page testing tools like Unbounce, Convert, VWO, Optimizely, HotJar (strong plus)
Hands-on experience with paid platforms like Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads, etc.
Working knowledge and interest in search engine optimization - including on-site and off-site best practices
Proficient with web analytics and full-funnel reporting (i.e. Google Analytics, Salesforce)
Creative thinker who enjoys coming up with new ideas to test
Enjoys collaboration with team members and working towards a common goal
Be Passionately Driven:We take pride in our work, inspire others to excel, and are dedicated to solving tough problems in healthcare. We hold ourselves to the highest standards. And we work with urgency because what we do matters.
Dedicated to Customer Success: Helping our customers succeed directs every action we take. We’re committed to helping their practices run smoother so their patients can thrive. We are solution-oriented and aligned with their needs.
Together We’re Better:Great teams are collaborative, selfless, hardworking, and dedicated. We are willing to do what it takes to get the job done so we can accomplish more together.
Constant Growth: We strive to have a growth mindset in all we do. We reject the status quo. We take a unique approach and make every effort to bring clarity to a needlessly complex industry. We are creative problem solvers that believe in making things better.
Kareo is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.