What are the responsibilities and job description for the Copywriter position at Ketchum U.S.?
We're looking for someone who lives and breathes Copywriting.
Someone who knows what works best on all of the major social platforms. Comfortable writing and creating in short form or long form. From snappy headlines to the right hashtags and where to find the next great meme.
You can switch brand voices like a true linguist, have strategic instincts, know what’s on trend in social marketing, and love creating cool experiences through content. You’re a good self-critic, always trying to craft a better line or know the best GIF to reply with.
About the job:
- Primary focus is to create content, copy and editorial calendars for client needs; contribute to conceptual and copy direction on assigned accounts, both at the day-to-day and strategic level
- Write content concepts and bring to life creative ideas
- Develop copy content for account(s) that are in line with the brand voice and strategy relating to products and/or clients, utilizing language that is compelling in pop culture and the internet, distinctive and in sync with art/graphics that may be used
- Draft social content as well as longer form assignments (blog posts, website content, scripts, brand messaging)
- Support creation of social playbooks, helping to develop personas, brand voice & tone, community manager response scripts, etc.
- Work closely with creative team to ensure visual concepts and copy are cohesive, tailored to best practices on individual social channels & platforms
- Assist with research for creative campaign assets for new business opportunities
- Translate trends, technologies and metrics into understandable and easily digestible new business presentations
- Additional duties and project management responsibilities as assigned
Qualificiations:
- Minimum of 3 years of professional writing experience for consumer-facing brands on major social platforms
- Excellent writing, copyediting and proofreading skills across a variety of topics and channels, B2C and B2B preferred
- A strong grasp of current social landscape including platform capabilities, trends, and best practices for each individual major social platform (e.g. Twitter, Instagram, Facebook, YouTube)
- Finger to the pulse of what is happening on the internet and within pop culture before it becomes trending
- An understanding of the quirks, opportunities, and humor associated with social media communications
- Demonstrated book of previous social content
- Ability to craft and tell a good story
The salary range for this position is $70,000 - $75,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
Salary : $70,000 - $75,000