What are the responsibilities and job description for the Marketing Coordinator position at Keycafe?
Who you are
You're a dynamic, results-driven individual with a knack for empowering sales teams. With a background in marketing and a passion for data-driven strategies, you excel at creating impactful sales collateral and training programs. You're not just a coordinator; you're a sales enabler, ready to unlock new levels of success for Keycafe. If you're looking to make a significant impact in a fast-paced, innovative environment, this role is your next move.
Responsibilities:
- Develop Sales Collateral: Working with the design team coordinate the creation of videos, presentations, one-pagers, case studies, and product sheets to arm the sales team.
- Time-Limited Offers: Develop two time-sensitive offers per month for the sales and success teams, complete with communication templates.
- Training: Facilitate 1-2 monthly trainings for the sales team on product updates and marketing resources.
- Webinars: Host 1-2 webinars per month for prospects and customers, involving the sales team and sharing key insights.
- Trade Shows: Schedule and administer trade show activities, from booth setup to lead capture.
- Market Research: Analyze competitors and market trends to inform sales strategies.
- Content Creation: Leveraging AI Develop blog posts, articles, and social media content that align with sales objectives.
- Cross-Functional Collaboration: Work closely with the marketing, product, and customer success teams to align sales enablement initiatives.
- Performance Metrics: Track and report on the effectiveness of sales enablement activities and materials.
Note: All results will be tracked for performance evaluation.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 2 years of experience in sales enablement or marketing.
- Strong communication and presentation skills.
- Proficiency in CRM and marketing automation tools.
About Keycafe:
We're a global leader in B2B SaaS key management, serving 40 industries, from auto dealerships like Ford to hotels like Hilton. Our MS5 SmartBox is the IoT device that keeps keys secure and operations smooth. We're looking for a Marketing Coordinator to join our dynamic team.
