Keystone Automotive Operations, Inc.Eastvale, CAFull Time
Job Posting for Digital Marketing Specialist at Keystone Automotive Operations, Inc.
Keystone Automotive Operations – Digital Marketing Specialist
We are looking for an experienced Digital Marketing Specialist. In this role, you will own digital marketing best practices and standards within our organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.
Keystone Automotive Operation is the leading distributor of specialty automotive and RV aftermarket parts and accessories. We deliver the products people want when they need them, adding value to their lifestyle and business pursuits. We employ more than 2,500 enthusiastic team members around the world and provide rewarding career opportunities in a fun and growing international business. We live by our values: Commitment, Customer Service, Execution, Integrity, Leadership, Teamwork & Fun
Partner with the Director of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including email, banner ads, landing pages/microsites, mobile sites/apps, social media and website development.
Manage all digital campaigns, including search engine marketing (Google AdWords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns.
Collaborate with Director of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.
Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.
Consolidate metrics and provide ongoing reporting and analytics to senior level management and provides guidance for program optimization.
Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives.
Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.
Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to “get ahead of the curve”.
Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our customers.
Education and/or Experience:
Bachelor’s degree or equivalent work experience.
Minimum 2 years work experience.
Minimum Qualifications (Required):
Knowledge of Microsoft applications (Excel, PowerPoint, Outlook and Word) and other related software.
Strong knowledge of Social Media platforms (Facebook, Twitter, Instagram, YouTube, Snap Chat, etc.)
Proficiency with design software (Illustrator, Photoshop, InDesign) is a plus.
Conveys information clearly and effectively.
Pursues aggressive goals and works hard to achieve them. Follows through on commitments. Sets high standards of performance.
Analytical, problem-solving and decision-making skills.
Team-player and enthusiastic contributor.
Possess skills in project management.
Knowledge of marketing principles.
Excellent copyright skills and able to rework on technical aspects for a broad range of audience
Benefits of joining our team:
Progression opportunity across the organization, both functionally and geographically.
Highly transferable leadership and service skills.
Medical, Dental, & Vision Insurance available after 30 days
Paid Company Holidays, Paid Time Off
Tuition Reimbursement for Employees / Scholarships for employee dependents
Employee Purchase Program & more
Keystone Automotive Operations, Inc is an LKQ Company.
Keystone Automotive Operations is strictly following all CDC guidelines on workplace disinfecting and sanitation, as well as state-mandated PPE practices. At Keystone your safety matters most and is a condition of employment.
LKQ Corporation/Keystone Automotive Industries is an Equal Opportunity Employer. Employment is contingent upon successful completion of a criminal background check and pre-employment drug screen. LKQ is a Drug Free Work Environment.