Credit Strategy & Engagement Analyst

ACCOUNTABILITIES
CREDIT GOALS

• Partner with Senior Analyst to create, distribute and post monthly credit goals.
• Analyze credit performance to identify opportunities to further develop the credit goaling methodology.
• Create and distribute ongoing and ad-hoc conversion performance reports for TCMs and TCAs to identify opportunities of need for additional visits, education and engagement.

DATA MINING & ADVANCED ANALYTICS

• Utilizes multiple data sources to analyze business trends
• Proactively provides visibility to trends and variances as well as root cause analysis
• Communicates trends and key metrics to business leaders
• Translate raw data into useful information to support effective storytelling.
• Identify trends in store credit performance based on macro and micro store impacts such as marketing events, store culture, weather and region.
• Create reports that are user-friendly and accessible through new and existing platforms.
• Fact-check data to ensure accuracy and explain any anomalies in information.
• Present Kohl’s Card data and information as the SME to senior Store and Credit/Customer Service leaders as necessary.
• Ad-hoc reporting requests from TCMs, SOE, Finance and other partners.

TCM/TCA SUPPORT

• Manage the store visit trackers for the TCMs to capture visit information and suggest next steps as identified by data.
• Conduct deep dive analysis into store performance to identify opportunities and to enhance TCM visits.
• Identify stores TCMs should prioritize to drive improved credit.
• Monitor store performance before and after TCM store visits.
• Manage visit priority tracking.
• Prepare daily and weekly performance reports for districts and territories.
• In partnership with TCMs, develop store action plans to help stores achieve conversion goals.

REPORTING

• Work closely with the Credit Strategy Field Manager to execute and iterate key Kohl’s Card initiatives, contests and tests using data to drive decisions.
• Create and distribute the quarterly store accounts report in partnership with Marketing Analytics and Decision Analytics.
• Complete Monday reporting to include: WBR credit slide, conversion reporting for the Credit Strategy and Engagement team, incentive results, CFS store stats and TVC credit slide for SOE.
• Identify and propose key timing for enhanced incentives using historical data trends to support the decision.
• Support the creation of business cases for store enhancements to drive credit in stores.
• Project monthly credit application counts needed to support store acquisition.
• Store Support
• Send quick responses and thoughtful solutions to questions and issues surrounding the Kohl’s Card and any of its tests/tactics.
• Assist in the management of the team’s general inbox.
• Participate in the execution of stores We're Listening Sessions, visits and follow-up.
• Participate in weekly/monthly/quarterly store leadership calls as needed and directed by your Manager.
• Partnerships
• Act as the primary liaison between Decision Analytics and the Field Credit Strategy team.

QUALIFICATIONS
Required

• 3-4 years of experience in reporting and analysis
• Course Certifications or clearly demonstrated proficiencies in Microsoft Applications (including; Excel, Word, Access, and PowerPoint) as well as the Google Suite including Google Sheets.
• Proven ability to multitask and prioritize workload
• Excellent written and verbal communications skills
• Strong analytical, planning and organization, decision making and leadership skills
• Ability to break down large amounts of data into understandable and actionable data points by varying technical understanding of concepts.
• Experience with BI tools.

PREFERRED

• Bachelor’s Degree
• Skilled in SQL, ETL and dashboarding tools to transform business needs into visualizations and insights
• Basic understanding of ETL and data modeling concepts
• Experience creating, automating and optimizing reports through dashboarding tools like Qlik