Integrated Marketing Coordinator

Kontoor Brands, Inc. (NYSE: KTB) is a global lifestyle apparel company with a portfolio of some of the world’s most iconic consumer brands: Wrangler® and Lee®. We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with sensitivity to our planet to give people around the world the freedom and confidence to express themselves.

With a presence in more than 60 countries and a heritage spanning a combined 200 years, our global community of more than 14,000 employees fosters a culture of integrity, collaboration, performance and entrepreneurial spirit. We are looking for inclusive, humble, creative and forward-looking employees with a passion for creating innovative apparel products, accessories, and solutions that are both meaningful and purposeful for consumers and employees.

Coordinator, Integrated Marketing: Become the Newest Member of Kontoor Brands

Reporting to the Sr. Manager, Integrated Marketing NAM, the Integrated Marketing Coordinator supports and oversees integrated marketing content development (with a heavy digital lean), campaigns and media for the Wrangler brand. This position is focused on building total brand equity, changing consumer perception, and driving business objectives. The ideal candidate brings strong media and production experience and is just as comfortable reviewing a media flowchart as coordinating all aspects of a photoshoot. This collaborative role will closely partner with the Senior Manager, Integrated Marketing as well as work cross-functionally with brand marketing, social media, public relations, ecommerce, corporate communications, consumer insights, and merchandising. The ideal candidate must be curious, willing to push beyond the status quo, and a natural problem solver who thrives in a dynamic, fast-paced environment.

Key Responsibilities:

• Supports development of integrated marketing strategies and campaigns to maximize equity and demand generation for the Wrangler brand across key consumer touchpoints including digital media, ecommerce and brand marketing platforms
• Coordinates the fulfilment of brand media campaigns and collaborates creative and media agency partners to bring campaigns to life to from brief to execution, enabling them to do their very best work.
• Leverages marketing analytics to identify opportunities, adjust strategies, and deliver against critical digital KPIs.
• Manages content production with a focus on digital channels to support brand and ecommerce priorities
• Coordinates and oversees seasonal photoshoots including booking talent, confirming key looks with cross-functional team, approving locations, stylist, budget, etc.
• Coordinates post-production for all creative assets and manages the distribution and organization of all assets
• Partners with ecommerce and social media teams to manage content production process with photographers, influencers and content creators in order to develop assets outside of brand-managed shoots
• Collaborates with internal teams and agency partners to brainstorm creative content and campaigns
• Establishes timelines and calendars for alignment with internal stakeholders
• Partners with Sr. Manager, Integrated Marketing and ecommerce team to deliver weekly, monthly and quarterly reports and insights.
• Assists with budget management, processing vendor invoices from submission to payment, ensures project budgets are on target, and partnering with Sr. Manager on budget reconciliation

Skills for Success:

• Has a demonstrated passion for building brands and is experienced in developing and executing insights-driven marketing campaigns

• Is well-versed in marketing data, trends and is always looking forward to “what’s next”
• Has intermediate knowledge of marketing metrics and understands their business impact
• Strong team player, excellent communicator and collaborator with experience working across large constituent groups
• Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively; demonstrates resourcefulness and intellectual curiosity
• Has an eye for visual aesthetics, including formatting and layout, sharp writing skills, and produces polished deliverables including internal and customer facing presentations
• Meets personal deadlines, and helps ensure that team and creative deadlines are never missed
• Knowledge of retail/apparel industry a plus

Experience/Education:

• 4-year college degree in marketing, communications, business or equivalent experience
• Has extensive experience with the advertising and marketing development process (brief writing, calendar development, providing creative feedback, media planning and analysis); experience in working with and managing creative and media agencies with a focus on digital media channels
• Ideally a former agency superstar who wants to make the jump to the brand side

Special Physical and/or Mental Requirements:

• None