B2B Marketing Manager

KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services,industry and water transport to waste water treatment, power plant processes and mining. Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing facilities. Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success. People. Passion. Performance. It is these three success factors that make KSB the company it is today. At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products. OVERVIEW: As the B2B Marketing Manager, you will lead and implement marketing strategies for KSB Mining, KSB GIW, Inc. and GIW® Slurry Pumps. In this capacity, you will ensure that all marketing efforts are aligned with the strategic goals and brand identity of KSB, positioning our products and services as the "preferred choice" for their target audiences. You will work closely with the Executive Team to advise on marketing tactics. Additionally, you will be crucial in evaluating and analyzing marketing performance to promote ongoing enhancement. RESPONSIBILITIES: Principles and Guidelines: Develop and implement comprehensive brand and marketing strategies for growth Oversee brand positioning and manage internal/external communications Lead the marketing team, processes, and budget management Support sales with marketing programs and materials Collaborate with global KSB marketing team Stay current with technology and marketing best practices Authorize payments for marketing activities and manage related transactions External Communications: Plan and execute campaigns for brand awareness, promotions, and new product launches Manage the creation and distribution of marketing materials and digital/print media Organize promotional activities and tradeshows within budget Develop and implement digital marketing strategies Oversee social media content planning Monitor digital marketing channels, reporting on ROI and KPIs Manage website content creation and deployment Coordinate with external vendors for marketing materials Manage CRM software for lead development and customer retention Produce and distribute press releases Internal Communications: Ensure effective communication across platforms Coordinate with departments on internal communications Distribute marketing news and press releases internally Brand Identity: Maintain high-quality standards for all marketing materials in line with brand guidelines Advise on the design and presentation of GIW® Slurry Pumps products and materials Communicate and safeguard brand values Manage trademark applications and renewals QUALIFICATIONS: Bachelors Degree in Marketing, Advertising, Communications (or a related field) and 10-15 years of experience in a Marketing role or an equivalent combination of education and experience Masters Degree with a focus on Business or Marketing, preferred Industrial or B2B marketing experience, specifically in the marketing of capital equipment for mining and mineral processing, particularly slurry pumps High competence in project and stakeholder management Proven marketing campaign experience Experience with digital marketing such as social media marketing, content marketing, and performance analytics Experience managing a team Proven ability to manage budgets Professional and proactive work ethic Effective time management skills, the ability to multitask, and detail-oriented Excellent interpersonal, written and oral communication skills, and strong copywriting skills Competency in Microsoft applications including Word, Excel, PowerPoint and Outlook Proficient in Adobe Creative Suite Software – Photoshop, Illustrator, InDesign Knowledge of Hubspot, Marketo, or similar marketing automation tools a plus TRAVEL: Occasional travel required FLSA Status: Salary exempt KSB Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. KSB makes hiring decisions based solely on qualifications, merit, and business needs at the time. We value employees who take the initiative and are committed to our company; Employees who take responsibility and for whom business success is the focus of their actions. In return, we offer fair framework conditions for collective wages and pensions, flexible working time models, individual training opportunities and the best career prospects. KSB is a leading supplier of pumps, valves and related service. Our reliable, high-efficiency products are used in applications wherever fluids need to be transported or shut off, covering everything from building services, industry and water transport to waste water treatment, power plant processes and mining. Founded in 1871 in Frankenthal, Germany, the company has a presence on all continents with its own sales and marketing organisations and manufacturing acilities. Around the globe, more than 190 service centres and around 3,500 service specialists are on hand to provide local inspection, servicing, maintenance and repair services under the KSB SupremeServ brand. Innovative technology that is the fruit of KSB’s research and development activities forms the basis for the company’s success. At KSB, we recognise that it is people who actually make the difference – the people we employ and the people we serve. This is why we are committed to equal rights and treatment worldwide and never lose sight of the aspects ecology and sustainability when manufacturing our products. Not finding the right fit? Let us know you're interested in a future opportunity by clicking Get Started below or create an account by clicking 'Sign In' at the top of the page to set up email alerts as new job postings become available that meet your interest! Get to know KSB