Marketing Specialist

Job Description Summary

The Marketing Specialist is responsible for supporting the Marketing Manager in all aspects of marketing matters such as research, analytics, tradeshows, social media, advertising (print and digital), and meeting planning. Makes independent decisions regarding the planning, organizing, and scheduling of the work involved.

Duties and Responsibilities

• Plan, coordinate, and implement special events and other meetings, conferences, trade shows and special projects
• Manage production of marketing and product literature which includes writing and editing content which produces an end product that promotes the KEA brand and services; includes printing and inventory control
• Manage the advertising coop program which includes reviewing submissions from distributors insuring all information is complete, accurate and stays within budget prior to processing the credit
• Create quarterly COOP reports for distributors and for internal review
• Manage and maintain the design and content of the KEA website; process back end updates/changes; coordinate contact us emails
• Extract and analyze KEA website analytics on a monthly basis
• Create monthly website analytic reports with any recommendations and insights found
• Maintain and manage the Sharepoint MyKubota portal for Marketing.
• Manage promotional items on the KEA promotional item online shop including determining items to be offered, pricing and inventory levels
• Manage the literature website including working with the vendor to upload new materials and update existing materials.
• Develop, implement and track enewsletters
• Create surveys and summarize resultsMaintain annual marketing expenses sheet throughout the yearAssist with the annual operating budget preparation in relation to advertising, marketing and promotion
• Facilitating content for social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.)
• Create monthly social media analytics and provide recommendations and insights found to improve
• Create presentations for various meetings and events
• Assist with market research and market analysisCommunicate, organize, and maintain confidential information and material
• Inform Marketing Manager of all noteworthy activities
• Make copies, perform other clerical functions and duties as assigned
• Maintain an organized and secure work environment
• Support co-workers in other departments as needed
• Inform Manager of all noteworthy activities
• Follow safety guidelines and department and corporate policies and procedures

Job Knowledge, Skills, and Abilities

• Fluent in Spanish, both written and verbal, preferred
• Ability to multi-task, establish priorities and meet deadlines, maintain a flexible attitude and approach towards assignments, and maintain level of organization in a changing and fast paced environment
• Ability to comprehend a variety of instructions, both oral and written
• Ability to communicate in a professional manner
• Ability to be tactful and diplomatic in challenging situations
• Ability to maintain a high level of confidentiality
• Excellent presentation as well as oral and written communication skills
• Excellent analytical skills
• Advanced knowledge of word processing, presentation and spreadsheet applications
• Knowledge of SharePoint
• Ability to work with social media management tools such as Sprout Social.
• Working knowledge of Apple products and OS such as Mac Book Pro, iPad, iPhone, etc.
• Knowledge of graphic design software
• Ability to work in WordPress.
• Ability to travel approximately 15% of the time, possibly overnight, often with last minute notice; possible international travel.
• Good organizational skills
• Strong team player
• Can work under pressure to tight deadlines
• Ability to work independently
• Some SAP experience

Education and Training

• Bachelor’s degree in marketing or related field

Physical Demands

• Sitting and walking for long periods of time with some stooping, bending, and reaching
• Dexterity to make fast, simple, repeated movements of the fingers, hands, and wrists
• Movement by holding, turning, and grasping of objects
• Ability to drive a car and travel by air
• Ability to hear normal conversations on phone or in person
• Ability to see more than 20 feet
• Ability to see color and see/read computer screen

Work Environment

• Work is performed in an office environment. Noise level is moderate
• Limited exposure to the warehouse. Limited exposure to temperature variations when shipping doors are open
• While traveling, will experience noise and comfort levels common to automobiles and airplanes

Tools and Equipment

• Computer and other general office equipment