Content Marketing Manager

CONTENT MANAGER – Job Description

Are you our future content manager?

We’re looking for an all-star content manager to join our growing team as the owner of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be the beating heart of our business – to help us drive qualified traffic, leads, and sales digitally by establishing our company as the No. 1 authority in recreational boating dealerships.

Our content manager must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.

The right candidate will also possess the heart of a teacher with a love for learning, writing, and communication in all forms. Most of all, they will see the value in every person on our team and put them at ease, empowering them to tell their stories and share their expertise with our audience.

Typical weekly duties for a content manager:

• Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
• Interviewing internal subject matter experts for content.
• Company email marketing efforts, including newsletters and automated workflows.
• Ownership of all analytics and reporting for content marketing efforts.
• Search engine optimization (SEO) efforts for website and content.
• Social media for community engagement and long-term content promotion.
• Premium content production, including ebooks, white papers, webinars, etc.
• Creating landing pages and conversion opportunities for lead generation.
• General website updates and enhancements, e.g., new pages and calls-to-action placement.
• Professional development and continued education in relevant areas (e.g., HubSpot certifications).

How success will be measured:

The content manager will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content.

Specific measurements of this criteria include:

• Measurable growth across organically sourced traffic and leads.
• Sales/revenue growth, with a clear connection between content and ROI.
• Support and empower the sales team with sales-enablement content they need to close deals faster.
• More qualified lead conversions as a result of the content being created.
• Marked increases in keyword rankings for relevant topics in search.
• Positive sentiment increases from prospects and customers alike.
• Growth in social media community and engagement (if applicable).

The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

Educational requirements:

Bachelor's degree in English, journalism, public relations, or related communications field. Equivalent experience is also accepted.

Required skills:

The content manager role requires a combination of marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, the content manager is the company storyteller and must be empathetic toward the pain points of the customer.

Specific skills required include:

• Impeccable writing and editorial skills, with an outstanding command of the English language.
• An understanding of common editorial style guides, e.g., AP Style, Chicago Manual of Style, etc.
• Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
• The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
• A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
• Clear articulation of the business goal behind the creation of a piece (or series) of content.
• Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
• Familiarity with principles of marketing.
• Incredible people skills.
• Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.
• Able to screen out sales pitches and look for the relevant brand and customer story.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Pensacola, FL 32502: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media marketing: 1 year (Preferred)
• Writing skills: 1 year (Preferred)

Work Location: In person

Salary : $50,000 - $60,000