Mgr - Category Development

Consumer Products Division

Title: Central Category Development & Insights Manager (Skin Care)

Location: Hudson Yards

Role Expectations:

Explore, develop with CCM and Category lead, deep shopper and market insights to drive medium (3 year) and short-term national category story for marketing and field teams to execute opportunities for the Category and CPD brands.

Accelerate growth of the category and CPD brands by:

• Leveraging exhaustive omni channel category analysis to identify category growth opportunities for Skincare.
• Leveraging deep category shopper insights to optimize marketing mix (placement, distribution, and assortment) and uncover growth opportunities for CPD.

Key Job Accountabilities

• Develop overall Consumer Products Division Skincare strategy. Based on insights and customer knowledge, identify CPD brands growth opportunities and help define brands strategies.
• by leveraging Category Development toolkit such as, but not limited to: Cookbooks, Nielsen IQ, Rakuten, Spectra, Kantar, Suzy, Mintel, Euromonitor, Stylus and CMI bespoke Metier and Shopper research.
• Assess e-commerce retailer platforms to provide strategic recommendations inclusive of assortment, user navigation, educational opportunities, and omni channel cohesiveness.
• Leverage ecommerce tools/dashboards such as Market 360, Ecom Dashboard. Ecommerce MRMs to provide omni-channel commercial insights to the retailer and multi-functional teams.

Define consistent category guidelines

• Serve as category expert for Marketing, Shopper Marketing and BBD teams. Align Brand teams to ensure least possible overlap of shopper strategies to maximize market share and innovation success for CPD overall to win. Aid in planning meetings i.e. – National Sales Meeting, IMM
• Liaison between ACM team and internal; communicate key initiatives and category trends to ACM team and filter internal requests out to ACM team for streamlined communication
• Identify, share, and align on shopper specific category opportunities. Deliver action steps to ACMs for retail specific implementation that will drive dollar share growth, incremental space and better Brand placemen
• Uncover current emerging shopper trends, where we partner with CMI to create a Shopper/Consumer centric story that provides Marketing with insight, validation, and recommendations
• Synthesize panier benefits with shopper profiles to equip the field with a robust selling story supporting shopper needs or growing trends for new item meetings
• Ensure quarterly Cookbook update and delivery to the ACMs for timely share out
• Support White Space team by providing shopper insights and distribution opportunities based on CPD brand and shopper alignment.
• Maintain basic knowledge of promotional and pricing fundamentals for CPD and competitive brands to provide high level insight of promotional effectiveness to internal and field teams.
• Collaborate with CCMs and Category Lead to provide shopper insights leveraging retailer loyalty systems, where appropriate, for internal management meetings and/or brand personalization marketing initiatives.

The Network you would work with:

Category Lead, CCMs and ACM peer group. Marketing teams, BBD and Head of Sales. CMI and Shopper Insights.