National Advertising Campaign Specialist

Our Lamar Corporate office in Baton Rouge, Louisiana (LA) is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The National Campaign Specialist also manages the execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices. The Campaign Specialist acts as a liaison between the National Sales team; national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign.

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What you can expect from us:

• A Monday-Friday, 8:00 am-5:00 pm hybrid work schedule 
• A 4-week training period
• An hourly range of $20.75 - $25 / hour, dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Dental and vision insurance
• 401K plan with company contributions for participation 
• Paid parental leave
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Seasonal Corporate perks such as holiday parties, crawfish boils, and food trucks
• A beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, and an outdoor patio! 

What we are looking for in YOU:

• Strong written (Email) and verbal communication skills
• Strong discernment and predictive problem-solving skills
• High sense of urgency
• Highly organized with a systematic approach to detail-oriented work
• Works well under deadlines and pressure
• Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff as well as customers and their production companies
• Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
• Ability to work independently and act on own initiative
• Ability to learn and implement new computer applications quickly and effectively
• Strong mediation skills
• Critical and analytical thinking skills
• Ability to prioritize tasks
• Basic understanding of IT language and technical requirements
• Customer Focused
• Team Player

Education and Experience

• BA/BS Degree in a related field such as Business, Marketing or Communications preferred
• Previous work experience in media preferred
• 3-5 years of related work experience is required
• Or other equivalent combination of education and experience

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.  

Candidates with a disability in need of an accommodation to fulfill our application requirements should email applicantassistance@lamar.com. 

A day in the life:

• Provide accurate spec sheets for contracted locations and shipping address information to customers supplying their own production materials
• Ensure posting instructions for national campaigns are provided in a timely manner by customers and are ready for distribution
• Audit posting instructions and creative file images from the customer for accuracy; resolve creative file issues accordingly; directly with the customer or customer’s design agency
• Distribute posting instructions and creative images to local sales offices for national campaigns
• Track production materials, maintain tracking logs, and digital schedule organization best practices for each campaign
• Execute a high volume of digital scheduling on a daily basis
• Compile and distribute status update reports for customers on a daily basis
• Troubleshoot and help solve production-related issues with external and internal customers and partners to ensure an on-time posting of national campaigns
• Identifies digital technical issues resulting in a delivery compromise like board outages and determines technical, local market, and client implications; takes action accordingly
• Anticipate problems, and communicate with customers, National Account Executives, Account Managers, and local Lamar offices
• Responsible for managing digital goods or service solutions for Lamar's technical failures. Helps Sellers and customers with service solutions on preventable delivery failures as needed.
• Responsible for iSpot order management from beginning to end:
  • Manage client expectations and establish delivery deadlines
  • Obtains assets directly from sellers, clients, or client’s design agency
  • Works directly with iSpot team on order; mediates issues
  • Manage scheduling and quality assurance; troubleshoot accordingly
  • Delivers proof of execution.
  • Answers to clients on the seller’s behalf should delivery failure occur
• Know the proof of performance requirements for each national account under their responsibility
• Audit incoming proof of performance information for completion and accuracy
• Manage all aspects of both simple and complex proof of performance projects
• Communicate effectively with all stakeholders for a project or task
• Attend weekly team meetings to provide campaign updates and reports to key stakeholders (national sales team, NOC, iSpot Team)
• Other tasks and responsibilities as assigned

Physical Demands and Work Environment

• The primary work environment is an office.
• The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
• The typical percentage of time spent traveling and spending nights away from home is less than 10%.
• On-call shifts may be required.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts. 

Lamar is an EOE/AA: Minorities/Females/Disabled/Protected Veterans or any other State or Federally protected characteristic

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Resident Disclaimer: California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information. 

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