Turf Sales Manager

Description

Turf Sales Manager

Department: Sales

Reports to:  VP of Sales

Supervises: Project Manager

Purpose:

Manages turf sales operations within the dealership to maximize return on investment while achieving designated revenue, margin, and market share targets; attracting, developing, and retaining outstanding talent and effectively engaging department personnel; and exercising disciplined expense control. 

Responsibilities:

• Analyze, understand, and monitor saturation levels of all Turf and Utility markets 
• Define appropriate unit & metric goals including market share, profitability, and inventory management and plan for sustainable health of overall equipment business as well as location specific objectives  
• Develop three-year plan to manage sales growth   
• Understand sustainable new Turf equipment inventory levels by product category, product mix by class, distribution of inventory among locations 
• Develop timelines and ensure execution and adjustments as needed to hit goals know reduction goal for each month as well as ending goal 
• Understand current and historical trends due to seasonality, market trends, and anticipated future 
• Help and plan for new equipment sales, develop unit budget forecasts  
• Overseas pricing of new equipment and ensures compliance with guidelines 
• Work closely with marketing to develop new marketing calendar, develop tactics to continue to move high-risk items and to achieve inventory goal metrics at key annual milestones 
• Takes the lead in developing and implementing efficient process throughout the Sales Department and up through organization leadership. 
• Help and plan for new equipment sales, develop unit budget forecasts 
• Overseas pricing of new equipment and ensures compliance with guidelines 
• Work closely with marketing to develop new marketing calendar, develop tactics to continue to move high-risk items and to achieve inventory goal metrics at key annual milestones 
• Develop and manage effective incentive programs including but not limited to: discretionary budget, Dealer Growth Budget, pool funds, Medallion, etc. Monitors spend and impact to evaluate performance 
• Help and plan for new equipment sales, develop unit budget forecasts 
• Coordinates with Sales Managers, Location Sales Managers, and Sales Professionals to      gather feedback and understand developing trends 
• Based on the goals, communicates with Location Sales Managers and Sales      professionals to ensure they understand their individual goals, key approaches to accomplish 
• Takes the lead in sharing best practices and implementing common processes throughout the Sales Department and up through organization leadership.
• Manage the development and delivery of Sales process and product training efforts through Sales Special Projects Manager and Corporate Training Manger 
• Work with Sales Managers and Location Sales Managers to communicate and hold Sales Professionals accountable to assigned trainings. 
• Gather feedback from Sales Managers and Location Sales managers on training efforts tools, and timelines and adjust content and timelines as needed through Training managers 
• Gather feedback from Sales Special Projects/ Training Manager and Corporate Training Manger on training efforts and provide direction to overcome challenges
• Biweekly      calls to provide needed information and discuss work in progress and goals/needs for the month 
• Share aftermarket product information 
• Share available program opportunities 
• Complete gap analysis 
• Assign training to close gaps

Requirements

 Experience, Education, Skills and Knowledge:

• Equipment sales experience 
• Ability to teach and coach sales professionals on selling techniques and sales processes 
• Experience leading others 
• Familiar with John Deere and competitive products 
• Ability to use Deere sales computer applications and tools 
• Ability to use software applications such as Microsoft Office and Deere systems 
• Ability to analyze and interpret internal reports 
• High School Diploma or equivalent work experience 
• Associate or Bachelor’s Degree in business or marketing preferred 

Salary : $70,100 - $88,700