Mgr - Marketing

The Brand Marketing Manager is a high visibility role with the opportunity to make an immediate impact with the right attitude and curiosity for the most-loved plus-size brand in the multi-billion dollar plus-size industry.

The Brand Marketing Manager is integral to the development and execution of omni-channel marketing strategies supporting key product and business priorities. The brand marketing manager should have a passion for apparel and intimates as s/he serves as the primary in-season liaison with merchandising and serves as a conduit to much of the marketing team specific to product knowledge.

This individual will partner with digital marketing, social media, stores, and e-commerce to bring key product stories to life for the customer and is a key driver of cross-functional planning and execution. this individual will partner with creative to craft product positioning.

The Brand Marketing Manager will also help lead brand activations and ad hoc brand needs and projects.

Responsibilities:
Complete understanding of the Lane Bryant, LIVI, and Cacique product lines and the key loyalty driving franchises within each business

Key partner to Lane Bryant, LIVI, and Cacique Merchandising teams - document, prioritize, and understand key product stories and priorities by month.

Subject matter expert on our client profiles and their seasonal shopping behaviors – assess how new product fits her everyday needs and wants.

Owns and updates seasonal product story and priority marketing content roadmap – what does the customer need to know about new product and what channels do we plan to reach her through

Drives bi-weekly content planning meetings with digital channel partners to ensure clients are seeing a cohesive POV across marketing channels on a given day and week

Brief creative on key product launches to develop launch and product positioning

Brief creative on key product stories requiring concepting in advance of key milestone meetings like style-out and photoshoot

Actively contributes to the seasonal Go-To-Market Strategy Process ensuring all Brand Marketing deliverables are prepared and presented in a timely, effective manner

Contributes to key PLC milestones like Seasonal Hindsight and Style-Out

Requirements:
Prior retail experience and a passion for the apparel and intimates industries

Natural problem-solver who asks questions and seeks solutions with the ability to perform under pressure

Outstanding verbal and written communication skills with a demonstrated ability to influence teams

Able to work fluidly to create presentations in a tool like Google Slides, Powerpoint, Keynote, etc.

Ability to aggregate competing priorities from into a cohesive brief

Ability to succeed in fast-paced environment, including quickly and accurately assessing opportunities to determine best approach

A sense of enthusiasm, passion and commitment to continually bring a fresh perspective to the team, our customer, and our marketing plans

Omni-channel experience including stores, site, mobile, APPs

5-7 years Retail Marketing highly preferred; agency experience on a fashion Retail Account

BA/BS in Marketing, Business, Media Communication or related field; MBA a plus

#LI-LA1