Content Writer II

At Launch That, we invest in ourselves and our community.  For the third year in a row, we were recognized as a Top Workplace by the Orlando Sentinel! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance. We offer competitive compensation, PTO, paid parental leave, a 401k retirement plan, paid volunteer opportunities and more! 

We work hard and appreciate work/life balance, so all of our team members enjoy a paid company-wide Holiday Break from December 24th - January 1st each year! 

Check out more about our mission, vision, team, culture, and office at the bottom!

About This Role 

The Content Writer II position writes a variety of content for our LTL websites. Responsibilities include conducting in-depth research on industry-related topics and executing content marketing strategies to enrich our websites with original evergreen webpages, blog posts, news articles, features, guides, white papers, infographics and videos. Ultimately, the position delivers high-quality, succinct, fact-filled content that appeals to our audiences, attracts customers and boosts brand awareness. This is not a management position.

Our hybrid work model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!

Role Expectations

• Use SEO guidelines, creativity and data-driven insights to write, rewrite and update content that will maximize web traffic, conversion and online visibility in search results
• Consistently deliver accurate, clean, well-organized and clear content for online consumption, including evergreen pages, blog posts, news articles, features, guides and white papers for our websites and for affiliates
• Research industry-related topics using online sources and interviews with experts
• Execute content marketing strategies with an understanding of the industry’s best practices
• Regularly recommend content ideas for yourself and others, such as infographics, videos and topics for new webpages, news articles and blog posts
• Have a basic understanding of customers’ needs and how to audit content on competitor sites, and seek ways to fill content gaps on our websites
• Have a clear, comprehensive understanding of the websites for which you write
• Stay updated on the latest topic developments and trends by finding, reading and understanding studies, news articles, journal articles and press releases
• Build a database of industry experts and advocacy groups for use as sources
• Build relationships with and contribute to reputable third-party websites 
• Manage assignments using Wrike project management software
• Have an intermediate understanding of SEO tools
• Have an intermediate understanding of HTML and styles used on our websites
• Meet or exceed quarterly goals as set by your Content Manager

Quality Impact

• Obtain one certification and/or membership to a professional organization relevant to the topics you cover
• Become an expert on at least one topic covered on our websites
• Proofread and self-edit content before submitting it to the editor to ensure it meets the page purpose, follows the brand’s style, tone and voice, is free of inaccuracies and errors, and is formatted correctly 
• Follow AP style and our internal style guide
• Provide basic SEO to all that you write, including title tags, meta descriptions, hyperlinks to related pages and sources
• Identify, vet and collaborate with industry experts to improve website quality and brand awareness
• Identify and alert your Content Manager to content errors and inconsistencies in brand voice and tone
• Ensure content is not duplicated across our websites
• Ensure SEO and content strategies are followed
• Write content and develop relationships that lead to media mentions and requests, positive Google My Business, Facebook and Better Business Bureau reviews, testimonials and links to our site on high-quality websites

Team Impact

• Work collaboratively with team members in your department and cross-departmentally to gain diverse viewpoints. This is an essential investment into our culture and includes identifying needs, pooling strengths and insights and evaluating data for inclusive goal completion to benefit the team and company's strategic goals.
• Communicate with writers, editors and the Content Manager on a consistent basis
• Inform the team on how to improve content strategies
• Contribute to documentation and training materials
• Build relationships and positively collaborate with SEO specialists to ensure SEO strategy is followed, and with designers and developers to execute new design and development ideas
• Work with individual contributors across the company to enhance the content you produce and ensure that the content on our websites is excellent for our business purposes
• Participate in weekly content team meetings
• Participate in monthly project meetings

Qualifications & Skills

• Bachelor’s degree in journalism, English or related field
• 4 consecutive years of experience in a professional online writing environment
• Ability to write comprehensive online content about financial topics
• Experience doing research using multiple sources
• Competency in AP style
• Ability to consistently meet deadlines
• Ability to self-edit and apply editorial feedback
• Attention to detail
• Ability to work independently or as an active member of a team
• Creativity and critical thinking skills
• Time-management skills
• Understanding of internet search and SEO and the ability to learn more about it
• Experience working in a CMS such as WordPress
• Ability to work with G-Suite, including Google Docs and Google Sheets
• Agility and adaptability in a fast-paced environment
• Excellent verbal and written communications skills
• Expertise/skills with both learning and sharing
• Professional and adept, with the ability to embrace technology and automation
• Ability to problem-solve, prioritize, and analyze tasks
• Adept at taking direction and applying it with accuracy and innovation
• Culture champion
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise professionalism, autonomy and mentorship when approaching the responsibilities assigned below and in interactions with others.
  • A patient and strategic thinker with the keen ability to prioritize and focus.

Bonus 

• Professional journalism experience
• Professional associations, memberships, certificates and/or certifications
• Owning a personal website or blog
• Having a positive social media footprint
• Having an intermediate understanding of SEO
• Having an intermediate understanding of HTML

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10 years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team — and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!

If this sounds interesting to you, please submit your resume!