Media Strategy Director

This posting is intended for principals only! Headhunters and staffing professionals: we are not looking to utilize your services at this time. So please: no emails, messages or phone calls.

Media Strategy Associate Director needed for a hybrid role in Wilmington, DE (Must live local).

Pay rate is $105.38 per hour!!!

Media Strategy, Planning, and Execution

• Serve as the primary internal media point of contact for therapeutic area portfolio, brand leads, US engagement lead, and other cross functional teams
• Partner with Brand and Media Agency to translate business objectives into media objectives
• Management and leadership of Media Agency responsible for planning, buying, performance management, and optimization of integrated paid media campaigns
• Participate in annual brand planning and lead subsequent development of strategic brand insights including the assessment of market, audience, competitive, and campaign insights
• Ongoing development of media planning competency and proactive implementation across related brands
• Develops approaches to build joint business partnerships with key media partners that drive efficiencies, create innovation, and enables organization to be future ready
• Ensures strategies align with latest consumer and media trends and emerging technology
• Drives cross platform media strategies based on consumer insights, audience segments, business, and brand objectives
• Maintain an in-depth knowledge of portfolio and brand businesses inclusive of objectives, strategies, goals and market challenges

Collaboration

• Collaborate with internal stakeholders across Marketing, Omnichannel Strategy, Analytics, Reporting, Regulatory, and Channel Excellence
• Coordinate media efforts with Omnichannel Strategy and Channel Excellence teams to identify Omnichannel integration opportunities
• Recommend optimal creative formats and analytics team collaboration to deliver successful media campaigns

Measurement and Reporting

• Proactively work with media agency, brand, and other analytics teams to design media measurement framework and KPI identification
• Review in-flight performance to ensure agency teams are optimizing to target KPIs and proposing strategy pivots based on performance
• Champion the implementation of end-to-end analytics solutions that quantifies the contribution of media investment on business goals

Education, Qualifications, Skills and Experience

Essential:

• Bachelor’s Degree
• At least 6 years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channels
• Client relationship / Internal management experience
• Demonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channel
• Knowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferred
• Demonstrated experience leveraging 1st and 3rd party data for targeting, segmentation
• Experience working in collaborative team settings and liaising between agencies and media naive teams
• Experience working in a regulated industry a plus
• Experience working with campaigns targeting multiple customer groups
• Exceptional communication skills, including listening as well as explaining complex ideas and technologies
• Independent self-starter with a “plug-and-play” attitude for collaboration
• An excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholders
• Comfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects

Corestaff powered by Swipejobs is a Women Owned company and an Equal Opportunity Employer. We believe we are best equipped to support our candidates and clients when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

Please note that we are unable to sponsor applicants requiring work authorization or visas for the positions currently available. We kindly request that only candidates who already possess the legal right to work in the United States apply for consideration