Digital Campaign Manager

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

GLOBAL MERCHANDISE

Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience.  We pride ourselves in creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand.  Different guests want different things, and we are here to build and provide a tailored retail experience. 

THE ROLE   

The Digital Campaign Manager will assist with in the analysis, execution, and optimization of the digital campaigns for our clients. On a day-to-day basis you will help manage the campaign calendar, brief creative, work through getting the relevant approvals and work with our in house digital marketing teams to deliver the campaigns. You will track, analyze, and report on campaign performance; liaise with internal stakeholders to suggest improvements; identify new opportunities and anything else necessary to deliver amazing results for our client.

ESSENTIAL FUNCTIONS

• Lead the day to day contact with clients (calls and/or face-to-face) to ensure that campaign management is in line with client expectations, providing feedback and advice on how to achieve the best performance
• Manage the campaign execution and delivery
• Work with the design team and the client for asset briefing, creation and sign off
• Maintain and build the marketing calendar
• Working with the channel managers provide clear and concise insight and analysis of campaign data across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc)
• Assist the Digital Campaign Manager with strategic initiatives from digital media planning, tactics to measurement. Providing a clear rationale on strategy and partner selection, campaign design, execution and reporting.
• Help build relationships with key media partners and technology vendors (e.g. Google / Facebook) to deliver the best service and opportunities for our clients
• Identify additional revenue opportunities and create accompanying proposals
• Work with the other the wider marketing team to brainstorm and implement client focused initiatives

QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Experience running digital marketing campaigns across several channels
• Experience with Facebook business manager
• Experience with Google Ad’s manager
• Experience with managing budgets
• Great communication٫ leadership٫ and organizational skills.
• Numerical aptitude and skill٫ combined with an analytical outlook and mindset.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: Hybrid

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.