Marketing Specialist

Leister Technologies, LLC has an immediate opening for a Marketing Specialist. This is an exciting opportunity to join our rapidly growing company. Position is based in Itasca, IL and is full-time with competitive salary and benefits.

Job Description: Work cooperatively with Leister Group Marketing to plan, create, and execute national and global marketing campaigns designed to sustainably strengthen the market position of the Leister, Weldy, and Axetris brands in the United States. Provide leadership and guidance to the Marketing Assistant

Primary Responsibilities Include:

Marketing and Communications:

• Create and implement national and global integrated marketing campaigns in conformance with Group Marketing guidelines and standards
• Collaborate with other marketing departments worldwide to manage SEO strategy and improvements. Support optimization of content and landing pages for paid search advertising.
• Technical writing of application and solution-oriented content for inbound marketing purposes.
• Manage the preparation and production of US brochures and line-specific catalogs.

E-Commerce:

• Maintenance and optimization of the national online stores.

Advertising, Digital:

• Coordinate ad programs with publications and negotiate best possible placement and rates.
• Create customer-oriented advertising content and establishment of SEA-optimized translation.

Trade Show and Exhibition Coordination:

• In cooperation with Business Unit managers and Product Specialists, identify, coordinate, and execute pre-show promotional or sponsorship opportunities.
• Maintain inventory and manage assignment of booth displays, backdrops, and collateral materials.
• Supervise and manage the preparation and shipping of required exhibit materials and equipment.
• Assist sales department in tracking leads and analyzing trade show related sales results.

Analysis, Forecasting, and Reporting:

• Monitor execution and measure marketing campaigns and their success according to defined KPI's. Provide regular reports on performance and results.
• Track and document advertising, exhibition, and related marketing expenses.
• Work with management to forecast future marketing activities and budget requirements.
• Report monthly activities, successes, and challenges

Minimal Job Requirements and Skills:

• BS/BA in Business or Communications with emphasis in Digital Marketing.
• Advanced training in campaign management.
• Five years of relevant work experience.
• Strong understanding of current marketing trends.
• Copywriting skills, preferably with a technical background.
• Knowledge of marketing automation and web publishing.
• In depth knowledge of B2B and B2C campaign execution.
• Understanding of basic budgeting and expense management.
• Excellent interpersonal, project management, and organizational skills.
• Ability to manage multiple marketing campaigns simultaneously.
• Additional language proficiency in German or Spanish a plus.
• Proficiency in Microsoft Office and Adobe suites.
• Working knowledge of Google Analytics a plus

Company Description
Leister Technologies LLC (www.leisterusa.com), with U.S. headquarters in Itasca, IL and satellite office's in Tiverton, RI and Fremont, CA, is a subsidiary of Leister Technologies AG. These offices support the sales and service of Leister’s full line of process heat, plastic welding, laser and microsystem products through its wide network of distribution partners across North America.

Leister Technologies AG (www.leister.com) is a Swiss-based company belonging to the Leister Group; it has a global market presence and prides itself on lasting customer satisfaction. The highest product quality, high innovation rate, extensive experience of its employees, and outstanding services are all clear benchmarks of this.

For over 60 years, Leister has been a world leader in plastics processing with hot-air, hot-wedge and extrusion welder technology. To assure customers can always rely on the renowned Leister quality, the company develops and produces all products and accessory parts in Switzerland in compliance with the strict ISO 9001 standard.

The classic product portfolio of the Leister Group is subject to continuous development and has been extended by high-tech machines and components involving laser and micro-technology. Leister Laser Plastic Welding produces powerful and cutting edge laser welding systems for plastics. Axetris AG develops and produces laser gas detectors, micro-optics, mass flow rate sensors and infrared sources for industry.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Ability to commute/relocate:

• Itasca, IL: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• Marketing: 5 years (Preferred)

Work Location: One location