eMarketing Specialist

The eMarketing Specialist will be responsible for creating and executing email marketing initiatives, consulting/recommending strategies and reporting back on campaign successes and failures.

Principal Duties and Responsibilities:

• Create and execute email campaigns in conjunction with division goals and strategies.
• Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs.
• Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points
• Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department.
• Build and manage campaigns for live email content within the LiveClicker/Realtime Email application
• Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features.
• Responsible for setting up and managing A/B and multi-variant testing.
• Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company.
• Compile best practices from all eMarketing programs to share with the company.
• Keep up to date with current eMarketing industry practices and technical growth.
• Other duties and responsibilities as assigned by manager.

Education and Experience Requirements:

• Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content.
• Prior experience managing email marketing for large companies is important.
• 3 years of prior internet marketing experience.
• Must have a good sense of design, project management and analytical abilities.
• Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies.
• Proficiency with marketing automation technologies a plus.
• Some traditional media (print) marketing experience is a plus, but not required.

Contacts

• Daily interaction with various division personnel, outside agencies, business partners, consultants and homeowners. Regular contact with the general public. Frequent external contacts where matters discussed require resourcefulness, patience, clarity and tact.

PI237219901