Digital Marketing Assistant

Lennar
Plymouth, MN Full Time
POSTED ON 1/4/2021 CLOSED ON 1/30/2021

What are the responsibilities and job description for the Digital Marketing Assistant position at Lennar?

Job Description Overview

Provides marketing and office administrative support to the Marketing Manager. In addition, this individual will be responsible for the day to day marketing department needs including the coordination of administrative needs for the division’s Welcome Home Centers.



Responsibilities

  • Organize and maintain records of digital marketing materials provided to sales team by the marketing department.
  • Assist the Marketing Manager and Coordinators in updating the Lennar.com, listing sites and social media sites as well as tracking results. (Facebook, Twitter, YouTube, Pinterest, Instagram, Active Rain and any other relative sites)
  • Utilize Internet marketing disciplines to increase quality traffic, help to provide analysis of traffic and marketing effectiveness
  • Attend required webinars/conference calls in regard to Sales Force, social networking, and any other sales/marketing related meetings
  • Possess a competent understanding of the Division’s current products and communities
  • Possess a competent understanding of Division’s communities’ performance and lifecycles 
  • Assist in coordinating and executing a variety of functions including community grand opening events, model grand opening events, other community events, and realtor events. At the request of the Marketing Manager, associate will need to attend these events when marketing support is needed (may include occasional weekends). Events are virtual and in-person.
  • Provide support to sales department by facilitating print/flyer creation requests and distribution of all marketing materials for Welcome Home Centers and New Home Consultants. May require researching for new vendors, obtaining quotes and samples.
  • Maintain supply of up to date digital marketing brochures for all communities and update as needed.
  • Manage and maintain marketing department storage closet and supplies.
  • Handle all administrative duties as directed by Marketing Manager as well as coordination and planning of meetings as needed.
  • Coordinate and follow-up execution of jobs with outside vendors as needed by the department.  
  • Any other duties assigned


Qualifications

  • Minimum High School or GED required, college degree preferred
  • Minimum two (2) years’ experience in marketing required
  • Minimum one (1) years in homebuilding industry preferred
  • Valid driver’s license, auto insurance policy, and good driving record
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
  • Computer skills including advanced Microsoft Word and Microsoft Excel required
  • Skills in Adobe Photoshop, Adobe Illustrator, Adobe Reader, PowerPoint, and Microsoft Outlook strongly preferred
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations events.
  • Requires resourcefulness, patience and clarity and strong management and motivational skills
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