What are the responsibilities and job description for the Campaign Manager, Education Marketing position at Lenovo?
General Information
Req #
WD00030045
Career area:
Marketing
Country/Region:
United States of America
State:
North Carolina
City:
Morrisville
Date:
Wednesday, May 25, 2022
Working time:
Full-time
Additional Locations:
- Austin - Texas - United States of America
- Morrisville - North Carolina - United States of America
Why Work at Lenovo
Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that’s brighter and more inclusive. And we go big. No, not big—huge.
We’re a US$60 billion revenue Fortune Global 500 company serving customers in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that power (through devices and infrastructure) and empower (through solutions, services and software) millions of customers every day and together create a more inclusive, trustworthy and sustainable digital society for everyone, everywhere.
The one thing that’s missing? Well… you...
Description and Requirements
Responsibilities
- Work closely with marketing and business leaders to translate business goals and objectives into meaningful marketing campaigns and programs that deliver engagement, leads, funnel and revenue
- Define clear campaign blueprints, clearly identifying the target audiences, goals of campaigns and the steps to execute on them
- Develop campaign briefs through the alignment of creative and content teams, setting goals and approach through identifying and ideating on compelling storylines
- Work with the agency and internal teams to manage campaign assets creation, including digital/social ads, emails, landing pages, and nurture flows.
- Own campaign performance by measuring, analyzing, and reporting on the impact of campaign activities; Work with the marketing operations team to setup and manage campaigns performance KPIs, providing top level and deep insight reporting
- Work with regional teams to adapt campaigns for local markets
- Deliver measurable MQL and Conversion performance across focused channels while supporting the revenue goals of the business
Qualifications
- Bachelor’s degree or equivalent industry experience in Marketing or relevant field
- 5 years of B2B Marketing experience for a hardware and/or technology company
- Demonstrated understanding of the K12 education audience
- Outstanding interpersonal and communication skills working in a global, highly collaborative and matrixed work environment
- Experience building and executing on integrated go-to-marketing strategies and marketing campaigns
- Experience working with creative agencies to produce digital, social, and thought leadership assets.
- Ability to think strategically, but also have exceptional attention to detail
- Excellent organizational and project management skills with ability to operate on a wide range of topics and projects at one time
- Strong analytical and quantitative capability to determine campaign effectiveness and impact
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.
Lenovo adopted a COVID-19 Vaccination Policy for US-based employees. As a condition of employment, employees must adhere to Lenovo’s US Vaccination Policy and be fully vaccinated against COVID-19, subject to any applicable accommodations. To be fully vaccinated means individuals must receive the full series of a vaccine either approved by the FDA or WHO and listed by the CDC (e.g. two dose of the Moderna, AstraZeneca or Pfizer-BioNTech vaccines; or one dose of the Johnson & Johnson vaccine). This applies to all US-based employees, contractors and interns, regardless of work location. As a condition of employment, you must provide proof that you are fully vaccinated or follow Lenovo’s accommodation process.
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