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CRM Coordinator

Life Surge
Palmetto, FL Full Time
POSTED ON 8/9/2023 CLOSED ON 9/19/2023

What are the responsibilities and job description for the CRM Coordinator position at Life Surge?

Job Title: Automation & Communications Coordinator   

Employment Type: Full Time, 40 hours/week 

Reports to:   Marketing and Automation Manager, Truth Gordon

FLSA Status: Non Exempt 

Salary: $45-55k per year depending on experience   

 

Who we are  
LIFE SURGE one of the fastest growing organizations in the country and is a faith-based company focused on live Christian events and education for people wanting to grow their financial resources and impact (www.lifesurge.com).  We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we all root for each other’s wins! Top performers are rewarded and acknowledged at our company. So, let your light shine!   

Opportunity 
We are seeking a skilled and detail-oriented Automation & Communications Coordinator to join our team and support our Hubspot automation initiatives. As the Automation & Communications Coordinator, your primary responsibility will be to handle the day-to-day task-based elements of Hubspot automation, allowing the team leader to focus on strategic elements. You will collaborate closely with the team leader, marketing professionals, and other departments to execute and maintain effective automated workflows, email campaigns, and CRM maintenance within the Hubspot platform. Your strong organizational skills, technical expertise, and attention to detail will contribute to streamlining our marketing and sales processes. 

 
Essential Duties  

  • Execute and manage the task-based elements of Hubspot automation, following established workflows and guidelines. 
  • Collaborate with the team leader to understand and prioritize automation objectives, ensuring alignment with strategic goals. 
  • Implement and monitor automated workflows, including lead nurturing, lead scoring, segmentation, and email marketing campaigns, and dashboards based on predefined instructions. 
  • Assist in the creation and editing of marketing automation assets, such as email templates, landing pages, and forms, adhering to brand guidelines and best practices. 
  • Collaborate with the content creation team to develop compelling and engaging copy for automated email campaigns, landing pages, and other marketing assets, ensuring consistency in messaging and brand voice. 
  • Optimize copy for conversion and engagement, employing persuasive language, clear calls-to-action, and effective storytelling techniques. 
  • Perform quality assurance checks to ensure accurate implementation of automation processes, troubleshoot issues, and resolve any errors or inconsistencies. 
  • Assist in data management activities, including data cleansing, segmentation, and list management, to ensure data accuracy and integrity within Hubspot. 
  • Generate regular reports on key automation metrics, campaign performance, and lead quality to support data-driven decision-making. 
  • Stay updated on Hubspot's latest features, enhancements, and best practices, and share relevant information with the team leader and other team members. 
  • Collaborate with cross-functional teams, such as content creators and sales representatives, to integrate dynamic and personalized content into automated workflows. 
  • Support the team leader in training and guiding team members on automation processes and best practices. 



Knowledge, Skills and Abilities Preferred 

  • Strong attention to detail and organizational skills, with the ability to manage multiple tasks and priorities in a fast-paced environment. 
  • Proficiency in using Hubspot's automation tools, including creating workflows, email campaigns, and forms. 
  • Excellent problem-solving and troubleshooting abilities, with a proactive approach to identifying and resolving issues. 
  • Familiarity with CRM systems and basic knowledge of inbound marketing principles. 
  • Strong communication skills and the ability to collaborate effectively with team members and stakeholders. 
  • Strong writing skills with the ability to craft clear, concise, and compelling copy that resonates with the target audience. 
  • Excellent proofreading and editing skills, with meticulous attention to grammar, spelling, and punctuation. 
  • Proven ability to work independently and meet deadlines while ensuring accuracy and quality. 


Qualifications and Experience Preferred 

  • Bachelor's degree in marketing, business administration, or a related field (or equivalent work experience). 
  • Solid understanding of marketing automation concepts and experience working with Hubspot's automation features. 
  • Hubspot certifications (such as Hubspot Marketing Software Certification and Hubspot Automation Certification) are a plus. 


Job Benefits 

  • Health, Dental, Vision, Life, Holiday and Paid Time Off. 
  • Non-corporate, casual, entrepreneurial, comfortable, fun and proactive work environment.  
  • High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 



If you’re ready to get in on the ground floor on something bigger than all of us, and you are team player who is not afraid to work hard and be well-rewarded, then apply now to be considered! This may be the opportunity of a lifetime!  
 

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

 

Salary : $45,000 - $55,000

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