Marketing Coordinator

Ligchine manufactures sophisticated concrete leveling machines. We are located in Darien, Wisconsin (www.ligchine.com). We are searching for a Marketing Assistant | Videographer to begin employment immediately. As a small company, your responsibilities can shift given the needs of the company, however primary responsibilities are as follows:

• Providing Support – to the Marketing Director in executing both Ligchine & Road Widener marketing initiatives.
• Project Management – Work collaboratively to outline, plan, and execute various communication assets (i.e. product catalog, newsletters, eblasts, social posts, ads, etc.)
• Product Launch Support – Assist the marketing and sales team in creating display promotions and product launch tools (i.e. sales presentations, sell sheets, videos, etc.)
• Event Planning – Help coordinate trade show and other events.
• Asset Organization – Help organize images and other digital assets in digital asset management system and on shared file server.
• Reporting – Assist in monthly reporting preparation. Pull and organize data; work with external agencies to ensure information is delivered in a timely manner; prepare report.
• Collateral Management— Assist in the development and sourcing of collateral and promotional items; manage inventory.

Other Duties/Responsibilities:

• Use the budgeted resources available to you in the most cost-effective way possible for promoting the company’s business.
• Communicate relevant customer, competitor, and market activities to appropriate company personnel.
• Prepare information as requested, whether routine or for special occasions.

Qualifications and Skills

• Preferred Bachelor’s degree in marketing, communications, graphic design or 3-5 years working in the field.
• Minimum two years of professional experience in marketing, digital media, graphic design, online content development, or similar background

Proficient with the following:

• Design software (e.g., Adobe Creative Suite)
• Use of social media platforms LinkedIn, Facebook, X (Twitter), TikTok, and Instagram. Along with recognizing and understanding new web and social media trends.
• WordPress content management system
• Compiling and interpreting analytics data
• CRM & marketing automation platforms (e.g. Zoho)
• Working knowledge of Microsoft Office
• Understanding Google Analytics
• Knowledge of working photo/video equipment and editing software

Skill set including the following:

• Strong content creation, writing, editing, and proofreading skills
• Self-motivated with ability to manage multiple assignments simultaneously. A strong work ethic is an absolute must as our company often spikes with workloads during new product launches and peak seasons.
• Ability to collaborate and communicate with colleagues at all levels of the organization.
• Project management skills
• Travel may be necessary for trade shows or jobsites. Can be located in potentially harsh environments or construction sites. A valid driver’s license is required.

Work Environment:

• The job mainly consists of sitting at a desk on a computer
• While performing the duties of this job, the employee may be exposed to work near moving mechanical parts, fumes or airborne particles, and outdoor weather and construction job sites.
• The employee may have to lift and/or move heavy items.

If you are interested in this position, please respond with the following information:

• A letter from you outlining why you feel you are particularly qualified for this job.
• Resume outlining previous job experiences, education and training.
• Employment references
• Your contact information
• Your salary requirements

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Job Type: Full-time

Pay: $45,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person

Salary : $45,000 - $65,000