Content Writer

At LightBox, we strive to not only to equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together. As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.

With our expertise, we produce the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision. There has never been a better time to make an impact and we invite you to join us on this journey.

LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.

Position Overview

We are seeking a public relations lead and content writer to own, execute, and scale the LightBox content marketing program. The successful candidate is a self-starter who is passionate about writing, with proven experience in establishing B2B authority and credibility through PR, reports, blogs, social media, and other valued content preferably in the commercial real estate or financial services industries.

You will work cross-functionally, collaborating with multiple teams to write targeted content that will be used for PR and content marketing programs.

To be successful in this role: you will need to have demonstrated the ability to source content ideas using or applying commercial real estate data and write content that is compelling to segments in the CRE market. You will be a perfect candidate if you already have excellent and relevant writing samples, knowledge of how best to engage with reporters and journalists, and experience in repurposing content across multiple channels.

What you will do and achieve

• Lead the development of content across available channels including but not limited to articles, reports, blogs, guides, presentations, webinars, web copy, email, collateral, video, and social channels.
• Collaborate with team members to brainstorm and research subjects for content that will target audiences and drive awareness for LightBox.
• Write content that is valued by our target audience.
• Own the editorial calendar to ensure projects are on target to launch.
• Identify potential PR and media engagement opportunities for media placement.
• Manage the PR media list and create releases for distribution.
• Measure effectiveness of media placement, social engagement, and other content channels.

Who you are
Education

• BA preferred (will accept candidates without a degree with relevant industry experience)

Experience

• Three years PR and content writing experience in CRE or financial services industry.
• Exceptional background in writing, editing, and producing communications assets.
• Bachelor’s degree in journalism, public relations, communications, marketing, or other related field or equivalent experience.
• Applying financial, commercial real estate, and technology related data.
• Proven track record creating content from idea to publication.

Key Knowledge & Skills

• Strong editorial background and superior proofreading skills, as well as experience adhering to AP style guide.
• Experience writing and optimizing copy and managing content calendar across multiple media.
• Ability to quantify ROI on content marketing efforts.
• Strong project and relationship management skills.
• Hands-on experience with PR tools such as Meltwater or Cision (or other PR outreach and measurement tools).
• Exposure to a variety of marketing/sales tools such as Salesforce, Pardot, Canva, Monday (or similar project management tool), Adobe Creative Suite, Qualtrics, WordPress, Wistia, and Sprout Social.

Core Competencies

• Exceptional writer and editor who sees content opportunities in proprietary data, daily news and events, client successes, and macro trends.
• Knows how to connect the dots to create a big picture story but is still comfortable with the details.
• Has a roll-up-their sleeves attitude to get to the bottom of a question or solve a problem.
• Outstanding organizational skills and the ability to manage multiple projects with competing deadlines.
• Ability to promote/sell ideas persuasively using data.
• Loves the idea of pitching content stories to reporters.

LightBox’s Diversity Commitment:

LightBox is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences, and values. We believe in unity in diversity and offer a collaborative work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support, recognize, and embrace our differences.

This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.

This position may require extra hours outside the standard work schedule including occasional holiday, evening and/or weekend hours to meet deadlines or accommodate customers.

LightBox and all its holding companies are an equal opportunity/affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.

NO TELEPHONE CALLS OR AGENCY SOLICITATION PLEASE.

Job Type: Full-time

Pay: $100,000.00 - $105,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• PR and content writing: 3 years (Required)
• CRE or financial services industry: 3 years (Required)

Ability to Relocate:

• New York, NY 10018: Relocate before starting work (Required)

Work Location: Hybrid remote in New York, NY 10018

Salary : $100,000 - $105,000