What are the responsibilities and job description for the Marketing Manager position at Linchpin Solutions Inc?
Description
If you live and breathe marketing, we need to talk. Linchpin Solutions is looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels in the IT, engineering, software development, logistics, and project management fields! Our Ideal Marketing Manager will take charge of our online communications and bring brand awareness.
Position Summary
The Marketing Manager is responsible for tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help Linchpin Solutions build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities include:
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Develops and Oversees marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
- Some Graphic Design knowledge or experience
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Proficient in PowerPoint, Publisher, and MailChimp
- Marketing Communications experience
- Familiar with Advertising Campaigns
- Comfortable with web content management tools, such as WordPress
- Experience with marketing campaigns on social media
Build your career with us!
- Linchpin Solutions’ professional services organization is committed to delivering qualified candidates that meet or exceed clients’ technical and management expectations. Our growth means exciting career opportunities for talented professionals in IT, engineering, software development, logistics, project management and other key areas. We provide personnel that become valuable assets to the organizations they serve and contribute to the overall skill diversity and strength of the Linchpin Team.
Career choices
- Linchpin’s success comes from the talent and commitment of our professionals. As one team, we share the challenges and rewards that come from growing the company, which reinforces our culture of ownership. All of our professionals’ benefit from the value we collectively create.
Benefits
- Linchpin Solutions, Inc. offers paid vacation, sick and safe leave, and holidays, a 401K plan with matching, health, dental, vision, and long-term disability insurance along with flexible spending accounts.
- We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Linchpin Solutions is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.