AVP, Brand Management

Link Technologies (LinkTechConsulting.com), a Las Vegas-based IT consulting firm, is currently seeking an Assistant Vice President, Brand Management for a position in Las Vegas, NV. This will be an onsite permanent opportunity.

QUALIFICATIONS

• Bachelor’s degree in marketing or communications related field.
• Minimum five (5) years of professional experience in a consulting or client-side position working in brand management for a mid- to large-sized national brand.
• Previous experience in financial services preferred.
• Strong understanding of creative production relating to TV, video, print, radio, and digital channels including strategy expansion, campaign evaluation, and fulfillment.
• Prior involvement with an agency role in client services or experience managing agency partners.
• Professional grasp of media, public relations, and social disciplines for collaboration.
• Critical budget management skills.
• MUST be a team player with a leadership mindset to inspire great work across disciplines and with, and essentially, consumers.

RESPONSIBILITIES

• Execute brand marketing plans, brand positioning, and go-to-market strategies.
• Protect and implement company brand guidelines and brand positioning.
• Construct media and creative guidelines as necessary.
• Assess internal and external creative against the campaign brief.
• Guide strategic and meaningful creative campaign development ideas and perform at a high level of competence and critical thinking.
• Partner with the overall brand team, i.e., media, sponsorships, public relations, and social groups, as the daily creative lead; be a resource and team player for campaigns that cover multiple channels and initiatives.
• Oversee relationships with agency and strategic partners; manage the implementation of projects and offer expertise as needed.
• Recognize marketing opportunities and work with product managers to create marketing strategies and communication plans.
• Identify goals and standards for public relations and social content to connect with teams supplying convincing campaign content into their channels.
• Build campaigns for optimal consumer journey, reflecting the end digital experience in relation to the upper funnel tactics.
• Verify campaigns are delivered on time and within budget.
• Oversee internal legal and creative evaluations and approvals for campaigns.
• Utilize internal and external data to help determine and develop report performance of all marketing campaigns and evaluate against ROI and KPI goals.
• Observe market trends, product, consumer, and competitor activities to discover opportunities and key issues.
• Work with the marketing communications team to affect internal creative work that aligns with top-of-funnel campaigns created by agency partners.
• Sustain interest through first-party research design and implementation.
• Use professional, articulate, and considerate written and verbal communication skills.

Link Technologies is an equal opportunity employer. All qualified applicants will receive consideration for employment without discrimination because of race, color, religion, sex, gender identity/expression, sexual orientation, national origin, protected veteran status, disability, or any other factors protected by law.