Director, Measurement Strategy & Operations

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in any of our US office locations or wherever candidate chosen for hire resides. At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

We are looking for a Director to lead our Measurement Strategy and Operations team, focusing on building out measurement frameworks and capabilities across both buyer and consumer journeys.

The Director will work with marketers across all business units and cross-functionally with sales, product, customer success, data science, and FP&A to ensure alignment on measurement methodologies that are (a) purpose-built for LinkedIn and LinkedIn’s data environment, (b) future-proofed for a rapidly changing product and marketing landscape, (c) scalable across all lines of business, and (d) designed to enable scaled optimization and to surface actionable insights.

The ideal candidate has led high visibility marketing measurement projects in matrixed organizations, understands marketing strategy and objectives and has experience in building, testing and leveraging measurement capabilities to measure marketing effectiveness.

Key Responsibilities

• Provides the leadership, management, and vision necessary to define the measurement strategy across the Buyer and Consumer Customer Journey. 
• Develops measurement playbook to evaluate the performance of digital, marketing, and omnichannel to establish incremental impact to the total business
• Coordinates and leads the implementation of advanced measurement capabilities in partnership with our Data Science partners (e.g., Media Mix Models, touch point attribution, Lifetime value and incremental testing)
• Participates in the development of strategic plans to increase profitability and mitigate financial risks
• Works closely with channel and marketing leads in recommending planning and optimization decisions based on measurement capabilities
• Builds out integrated plans to facilitate new capabilities across the business
• Builds and maintains relationships with key stakeholders (Finance, Marketing, Data Science, and Product Marketing) across varied teams, fostering alignment on special project efforts
• Partners with data science to build out capabilities that enhance our measurement capabilities
• Sets statistical best practices to be leveraged across the team
• Partners with cross-functional stakeholders to evaluate new ideas, prioritize roadmaps and communicate updates to leadership
• Leads in change management especially in measurement capabilities, marketing and/or data
• Leads a team of strategic analysts developing both their technical and strategic skillsets
   

Qualifications

Basic Qualifications

• 10 years of experience in management consulting, marketing analytics, or marketing strategy or equivalent experience 
• BA/BS degree or equivalent working experience
• 5 years managing a team

Preferred Experience  

• SQL experience 
• B2B marketing analytics and media experience
• Experience project managing data science partners to build marketing measurement capabilities
• Excellent sense of prioritization for self and others
• Experienced problem solver, not afraid to question the norm
• Change Management experience with large projects
• Great communication and presentation skills, both written and oral
• Proficient in Excel, PowerPoint, and the Google productivity suite

Suggested Skills:

• Effective Communication – Translation of business requirements to technical requirements
• Marketing Analytics – Understand and build out best practices across buyer and consumer journeys. Technical expertise in evaluating media mix, attribution, life time models
• Project Management – Manage analytics projects from strategy to deployment
• Change Management – Manage large change management projects especially implementing new measurement capabilities and working with Finance, Sales, and Channel partners

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $160,000 - $250,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf.  Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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