Email/SMS Marketing Manager

ABOUT LIVEGLAM:

LiveGlam is one brand, three clubs and infinite options. Founded in 2016, our makeup subscription boxes are never crafted in a conference room, they come right from our community. Whether you’re a makeup maven or beauty beginner, our products are made with you in mind. Beauty isn’t meant to be stressful, that’s why we blend it out for our customers. All the products we manufacture are vegan, cruelty-free and made with love in the USA. Our beauty boxes are fully customizable to put the glam back in your hands. This is beauty unboxed.

BIG PICTURE:

The LiveGlam Email/SMS Manager must have strong analytical and project management skills in order to oversee the multi-touch communication system we utilize to engage existing customers and grow our customer base.  Since email marketing gives the broadest reach of all available communication channels, our email marketing strategies must be result-driven. As our communication channels grow, you will be involved in strategies across our database channels, including email and text, audience segmentation, and creative development/design. This position requires development, testing, targeting, and scheduling of daily broadcast emails and transactional emails/SMS texts. These are just a few tasks that will be the core focus of your efforts, along with making recommendations to the leadership team about improved processes and tools. This person will communicate across departments frequently, so clear and effective personal communication is a must.

HOW YOU’LL SPEND YOUR TIME:

• Overseeing the development of weekly email broadcast content provided by the communication and creative teams
• Reporting broadcast and transactional communication, channel management, promotional strategy, and implementation
• Scheduling email broadcast campaigns strategically, using advanced segmentation and multi-variant testing, to maximize email metrics and conversions
• Working with copywriters, web and graphic designers to create content that is brand appropriate and consistent with all other marketing efforts
• Strategizing across our database channels, including email and text, audience segmentation, and creative development/design
• Analyzing and staying abreast of email and SMS marketing best practices and subscription-based industry trends 
• Reviewing automated transactional communications to ensure accuracy 
• Collaborating with the communications team, growth, and other marketing/sales staff to coordinate communication campaigns with other marketing activities
• Working with Communications Senior Manager to develop campaign calendars and timelines 
• Assisting Communications Senior Manager with reporting on email deployments and results
• Assisting with the continued development of transactional text sales funnel and management of the customer communication journey

 WHAT YOU HAVE:

• Bachelor’s degree in marketing or online marketing is not required but recommended
• Experience using Klaviyo campaigns, flows and list management 
• Experience using Twilio SMS software 
• A minimum of 4 years of experience in developing strategies, executing and analyzing email marketing
• Some experience in web/graphic design will be helpful
• Experience with well-known beauty industry brands a plus
• Experience monitoring email marketing campaign performance
• Proficiency with HTML for modification of email templates
• Excellent project management and communication skills
• Strong analytical and reporting skills

WHO OVERSEES YOU:

The Email/SMS Manager will report directly to the Communications Senior Manager and will have regular interaction about all communication programs.

WHO YOU OVERSEE:

Currently, the Email/SMS Manager has no personnel reporting directly to him or her.

WHERE IT ALL GOES DOWN:

This is a remote role that can be worked from a home office.

WHEN THE MAGIC HAPPENS:

This role is open to hiring as an employee (for CA residents only) or a contractor

WHY YOU SHOULD JOIN US:

• We’ve kept our hiring bar really high - you will work with the best
• Our product is growing quickly, so you’ll get the opportunity to take on a lot of responsibility and grow a ton personally!

WHEN WE’LL TALK ABOUT HOW AWESOME YOU ARE:

No formal cover letters, please.  Instead, include a few short paragraphs in your application explaining why you’d be a good fit for this particular position.  

• Provide links to projects you’ve worked on
• Attach a resume

AN IMPORTANT NOTE BEFORE APPLYING TO US:

At LiveGlam we believe it’s all about the goal, not the role. That’s why every new member begins at the associate level, regardless of the position applied for. Our approach doesn't affect any aspect of your pay; you will still earn compensation during the Discover Period according to the position you are applying for and the rate listed for the position. We look to hire beauty’s BEST with candidates who are a strong cultural fit. Our 3-month “Discovery Period” allows us to get to know our new hires better. Management-level roles will be part of a different Discovery Period for each step of the ladder (but again, this does NOT affect your pay or compensation package). Here at LiveGlam, we always put our best face forward.  

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