What are the responsibilities and job description for the Creative Director position at LogicMonitor?
About Us:
We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.
This position is based in San Francisco, CA. If you travel to a Center of Energy, you'll be able to work out of our office spaces while you connect and collaborate with your team. We call our offices Centers of Energy, because they serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.
LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees' well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team, and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let's grow together.
To learn more about life at LogicMonitor, check out our Careers Page.
What You'll Do:
LM Envision, LogicMonitor's leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.
Our customers love LogicMonitor's ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn's Best Places to Work for the sixth year in a row!
We are looking for a Creative Director to join our Corporate Marketing team and lead the overall creative direction for our evolving brand. As the Creative lead; you will own building out the look, tone, and feel of the LogicMonitor brand across all of our marketing assets, campaigns, channels, and funnel. Look forward to partnering closely with our product, product marketing, communications, and digital teams to ensure that the brand is brought to life in a cohesive and authentic way across our customer, digital, and live touch points. Your strong blend of creative thinking, leadership skills, strategic vision, and effective communication, presentation skills, and communicating between technical and creative team members will play a crucial role in shaping our brand's identity. You have expertise working in Adobe Creative Suite, Figma, and a working knowledge of WordPress.
Here's a closer look at this key role:
- Design production:
- Build highly creative and impactful programs to connect customers, partners and employees with our brand to deliver measurable business results.
- Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels, and products across web, mobile, audio, social, digital, content, video and experiential.
- Work with leaders to identify and prioritize key initiatives to support LogicMonitor's growth and experience for our target customers
- Develop graphic designs from conception to completion
- Design graphic content including but not limited to illustrations, infographics, sales pages, ecommerce pages, email templates, and paid media ads.
- Creative blog posts, ebooks, landing pages, etc. for consistency, clarity, brevity, accuracy, and readability
- Creative management & measurement
- Partner closely with channel owners to build a consistent end-to-end brand experience across marketing touch-points and mediums.
- Partner closely with product and web design to ensure consistency of the overall experience of our brand.
- Develop an iterative approach to creative to cultivate a testing culture for creative assets to drive performance improvements. Owning end-to-end creative process - from concept to production
- - across all marketing assets
- Managing the project pipeline and workflow i.e project priorities, deadlines, and deliverables
- Managing repository of marketing assets
- Grow and maintain a network of freelance and creative production resources
- Analyze product objectives to deliver results aligned with project goals
- Recognize and implement process improvement, while ensuring visual consistency
- Present key content metrics and results to Campaign Managers and stakeholders monthly
- Bachelor's degree in design or a related field, preferred not required
- 10 years of relevant work in the creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing.
- Led an in-house creative team that has developed full funnel creative campaigns for across awareness through acquisition.
- Experience in performance marketing across channels.
- Experience with brand management/design
- Experience with marketing campaigns across mediums—web, OOH, print, social, video, internal collateral (e.g. presentations)—across the funnel (awareness, conversion, advocacy, etc.).
- Experience within agency and/or have worked in a software high-growth company
- A desire to work hands-on in producing deliverables
- Self-motivated, hardworking problem-solver with a proven ability to manage and prioritize multiple projects simultaneously
- Advanced understanding of image optimization, file size and type, and font use
- Advanced knowledge of Adobe Creative Suite (especially Photoshop, Illustrator, InDesign)
- Asset management experience
Benefits:
At LM we believe that a total rewards package should be built with the whole person in mind, so we've designed a total rewards package that's almost as complex as you are. We want to support our employees to be healthy and happy!
Whether you're working from home or one of our Centers of Energy, US benefits for LMers include but are not limited to: unlimited vacation, health, vision, and dental insurance, robust parental leave, a 401K with company matching, a monthly Work Well reimbursement, Employee Equity Program, Professional Development funds, unlimited opportunities for growth, and more.
We are committed to our employees' physical and mental health, and offer various wellness programs (including a Calm membership for you and your family!) as part of our holistic approach to employee success.
For more information on our benefits and culture, visit https://www.logicmonitor.com/careers
Residents of California, click Here to view our California Applicant Privacy Notice.
Anticipated Application Close Date: 07/08/24
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